Toy Fair 2014 Archive

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Toy Photos from NYTF 2014 at Hasbro Show Room

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New York Toy Fair 2014 Hot Wheels

Hot-Wheels-Super-Loop-Chase-Race-Track-Set

Crazy stunts, epic tracks, and fast cars! All of these words describe the Hot Wheels toys. For over 50 years Mattel has been making these epic cars that all boys love! Ever since I was born I have always loved playing with Hot Wheels cars. When I first started playing with these cars they were nothing more than stylish cars, but now Mattel has upgraded these cars into hot riding machines that are not just stylish but faster than any toy on the market! These cars can drive at incredible speeds on race tracks that you can customize yourself!

Hot Wheels® Track Builder Stunt Assortment

SRP: $4.99 | Ages 3+ years | Available: Now
• Assortment includes a variety of action-oriented stunts that can easily be added to existing track sets, maximizing adventure, while providing play value
• Combines with existing track sets and lets kids design, create and customize their own race and stunt challenges
• Includes car-activated, action-oriented stunts

Hot Wheels® Track Builder 5-Lane Tower Starter Set

SRP: $24.99 | Ages 4+ years | Available: Now
• Starter set featuring ive-lanes, sky-high ramps, a tower, and a loop!
• Offers more creative and captivating racing, plus “do it yourself” fun!
• Tower features multiple places for even more tracks to connect (sold separately)
• Includes one Hot Wheels® car

Hot Wheels® Track Essentials™ Assortment

SRP: $9.99 | Ages 3+ years | Available: Now
• Assortment contains key essentials, including kickers, multi-speed launchers, and straight and curved pieces of track
• Combines with existing track sets that let racers design, create and customize their own race and stunt challenges – maximizing adventure, while providing huge value
• Includes straight and curved track for ultimate customization

Hot Wheels® Double Boost Bi-Way

SRP: $39.99 | Ages 3+ years | Available: June 2014
• Two-way booster for multiple ways to play – head-to-head racing showdown or a race in opposite directions
• Offers car-activated and action-oriented stunts
• Includes 2 quick kick loops

Hot Wheels® Track Builder Deluxe Stunt Assortment

SRP: $9.97 | Ages 3+ years | Available: Now
• Assortment that brings a variety of complex and challenging, car-activated stunts for maximum adventure, while providing great play value
• Combines with existing track sets that let kids design, create and customize their own race and stunt challenges
• Includes deluxe car-activated, action-oriented stunts

Hot Wheels® Super Loop Chase Race™ Track Set

SRP: $44.97 | Ages 4+ years | Available: June 2014
• Floor-based booster launches cars to top speed and makes it up and around a loop over 3 feet tall!
• Send multiple cars through for a high speed chase and connect more sets to keep the race going!

Hot Wheels® Car Design Machine

SRP: $19.97 | Ages 5+ years | Available: Now
• Innovative design machine enables racers to easily customize and transform their Hot Wheels® cars in under a minute!
• Features Graphic Fusion decals with awesome Hot Wheels® designs that can be applied to Hot Wheels® cars using the Car Design Machine and a little water
• Includes a smoothing tool to help apply decals and ive easily removable Graphic Fusion decals

Hot Wheels® Airbrush Auto Design Custom Kit

SRP: $34.97 | Ages 3+ years | Available: June 2014
• Airbrush Auto Design enables racers to easily create a custom ride to impress friends on and off the track!
• Features specially formulated airbrush pens that offer great coverage, fast drying times, and are virtually mess-free
• Includes one customizable car, three colorful airbrush pens, stencils and a spray mask

Photographer David Chickering Stylist Alphonse Neir

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Ever After High Dolls Toy Fair 2014

Photographer Jeremy Lloyd Stylist Lin Carlson

The Ever After High Dolls are the hot new Mattel toys that any Mattel fan will enjoy. Each doll comes with a unique personality and an interesting background that will show that being yourself is the ultimate key to making good friends and surviving the crazy world of high school!

The Monster High Ever After High dolls are the hot new Mattel toys that any Monster High fan will enjoy. Each doll comes with

Destiny isn’t written in permanent ink. Ever After High® inspires girls to have the courage and conidence to make their own choices, rewrite their destiny and create their own “happily ever after.

Ever After High® Legacy Day™ Doll Assortment

SRP: $24.99 | Ages 6+ years | Available: Now
• Will the students of Ever After High® pledge to follow in their parents’ fabled footsteps, or will they turn tradition on its crown? It all begins on Legacy Day!
• Assortment includes Royal friends forever after Apple White™ and Briar Beauty™, and Rebel leader Raven Queen™
• Posable dolls are dressed crown-to-toe in hexquisite Legacy Day™ outits, complete with ornate crowns and luxe capes

Ever After High® Royal Doll Assortment

SRP: $21.99 | Ages 6+ years | Available: Now
• This assortment spellebrates the Ever After Royals, who embrace their prewritten destinies!
• Assortment includes Ever After High® Royal favorites Apple White™, Briar Beauty™, and Blondie Lockes™; introduces new characters Dexter Charming and Lizzie Hearts.
• Comes with a doll stand, signature-styled headpiece, detailed jewelry, handbag, pair of spellbinding shoes and doll hairbrush.

Ever After High® Rebel Doll Assortment

SRP: $21.99 | Age 6+ years | Available: Now
• This assortment spellebrates the Ever After Rebels dreamers, who believe destiny is theirs to rewrite!
• Assortment includes Ever After High® Rebel favorites Raven Queen™, Madeline Hatter™, Cerise Hood™, and C.A. Cupid™; introduces new character Cedar Wood™.
• Comes with a doll stand, signature-styled headpiece, detailed jewelry, handbag, pair of spellbinding shoes and doll hairbrush

Ever After High® Raven Queen™ Doll

SRP: $21.99 | Age 6+ years | Available: Now
• Raven Queen™, daughter of the Evil Queen, decides to lip tradition on its crown and choose her own destiny!
• Comes with doll stand and doll hairbrush
• Get the hexclusive side of Raven’s story in her story bookmark

Ever After High® Cerise Hood™ Doll

SRP: $21.99 | Age 6+ years | Available: Now
• Cerise Hood™, daughter of Little Red Riding Hood, rocks hexquisite outits that add a modern edge to her fairytale-inspired look
• Enchanting accessories include: distressed “leather” leggings, lace-up boots with fringe tassles and a picnic-basket purse
• Comes with a doll stand, doll hairbrush and bookmark that tells her hexclusive side of the story

Ever After High® Apple White™ Doll

SRP: $21.99 | Age 6+ years | Available: Now
• Destined to be the “Most Fabulous of All,” Apple White™, daughter of the fable-ous Snow White, is an Ever After Royal
• Dressed in a golden crown with her signature apple red bow and royally gorgeous dress with a peplum in hues of red and touches of pink
• Comes with doll stand and key themed doll hairbrush

Ever After High® Blondie Lockes™ Doll

SRP: $21.99 | Age 6+ years | Available: Now
• Blondie Lockes™, the daughter of Goldilocks, is best friends ‘till THE END with the Ever After Royals
• Outitted in a positively perfect dress with its three buttons, rufle collar and mixed prints: keys on top, the three bears on the bottom.
• Charming accessories include a lock-inspired purse, charm bracelet, bow headband and periwinkle tights.

Ever After High® Ashlynn Ella™ and Hunter Hunstman™ Dolls

SRP: $34.99 | Ages 6+ years | Available: Now
• Ashlynn Ella™, daughter of Cinderella, an Ever After Royal, is beside her beloved Hunter Huntsman™, son of the Huntsman, an Ever After Rebel
• The fashionable couple looks positively charming in outits that add a modern edge to storybook beauty
• Come with two doll stands, a key themed doll hairbrush and two hexclusive story bookmarks that tell their special stories

Photographer Jeremy LloydStylist Lin Carlson

Check out our Ever High Doll trackers.

Video from NY Toy Fair 2014:

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Max Steel Action Figures

Photographer David ChickeringStylist Cheryl Jo

A new superhero is on his way to save earth from evil! This new hero is a lean, mean fighting machine that will do whatever he can to stop the forces of evil from invading earth, but this hero also has an ordinary life. Max Steel doesn’t just save the earth 24/7, he also goes to school, has homework, and has a variety of different hobbies. He isn’t just another superhero that your kids will love, but a superhero that they can relate to! Max Steel is here to save the world with his turbo sword and stop the forces of evil!

Photographer Stylist

Max Steel 6″ Turbo Fighters Basic Figure Assortment (BHH48) SRP: $9.99 – Ages: 4+ years

Unlock your inner hero with this assortment of 6-inch basic figures based on characters from the Max Steel animated series!

• Assortment includes: Double Attack Max Steel, Ferrus, Turbo Stealth Max Steel, Chomp Link, Earth Elementor, Dredd, Cytro , Ven Ghan, Turbo Whip Max Steel, Metal Elementor, Toxzon, and Water Elementor.
• Each figure is fully articulated and features multiple points of articulation!

Max Steel 12″ Figure Assortment (CDH96) SRP: $19.99 – Ages 4+ years

• The thrilling adventures of the series Max Steel continue in season 2 with a lethal UltraLink Invasion. Steel and villains are now in a monstrous 12 scale ready to wage even bigger battles!
• Assortment features Max Steel Mega Drill Max Steel (CDB16) and Max Steel Metal Elementor (CDB15) figures.

Max Steel Interactive Steel with Turbo Sword Figures (Y1409) SRP: $29.99 – Ages 4+ years

• Teenager Max McGrath and alien pal Steel discover that together they make a formidable force, imagine your own adventure with the press of a button, bringing Steel to life with lights and sounds
• For even more high-tech thrill , attach Steel to the sword – when connected, the sword lights up, mirroring the boost of power the two super heroes receive when they join together as Max Steel

Photographer David ChickeringStylist Cheryl Jo