New York Toy Fair Archive

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New York Toy Fair 2014 Barbie Dolls

Photographer Jeff O'Brien Stylist Jennifer Shaw

Barbie is back and ready to show off her new styles! All of the new Barbie dolls have a ton of different clothes and accessories that your kids can use to style their Barbie doll into whatever they would like! But Barbie is not the only one who is getting a new makeover. Barbie’s friends also have tons of great new accessories and clothes that will help complete any Barbie collection!

Barbie® Endless Curls™ Doll

SRP: $24.99 | Ages 5+ years | Available: June 2014
• Barbie® always delivers the very best in hair play and this year is no exception
• For the irst time ever, you can curl and straighten Barbie®’s entire head of hair!
• With three different types of no-heat curling tools (two irons and a set of traditional rollers) girls can easily create countless styling possibilities, transforming Barbie®’s hair without heat or water
• Additional styling accessories include a brush, two barrettes and label-art rubber bands.

Barbie® Iron-On Style™ Doll

SRP: $19.99 | Ages 5+ years | Available: Now
• Once again, Barbie® doll proves fashion is all about fun – and it’s even more fun when you’re the designer!
• The Barbie® Iron-On Style™ doll comes with the fashions and tools girls can use to create their own printed t-shirts.
• With three tops, two skirts, one jacket and 30 decals, girls can mix and match styles, colors and fun!
• Includes Barbie® doll, iron, dress form, three decal sheets, three tops, two skirts, one vest, one pair of shoes and a fab necklace.

Barbie® Sparkle Studio™ Doll

SRP: $24.99 | Ages 3+ years | Available: June 2014
• Add sparkle to your world! With the Sparkle Studio™ doll, girls can glitter and glam up Barbie® doll’s wardrobe to make it really shine.
• The set comes with the tools to allow easy customization in three simple steps.
• Choose a design and a fashion – one dress, two tops and two skirts are included!
• Use the transfer tool to apply the adhesive paper design to the fashion – the set comes with three patterned adhesive papers! Remove the plastic cover, and use one of the two reillable glitter pens to
cover the design with pink or silver glitter. Swipe away the excess glitter with the brush for an amazing look every time!

Barbie™ The Pearl Princess Lumina® Doll

SRP: $19.99 | Ages 3+ years | Available: Now
• In new DVD Barbie™ The Pearl Princess, Barbie® stars as a mermaid princess with a magical power over pearls!
• Recreate her magical transformation from mermaid to mermaid princess, with this doll, who changes her look with the press of a button.
• To add to the drama, her hair changes color in water, with pink streaks appearing and disappearing.

Barbie® Style Core Dolls Assortment

SRP: $19.99 | Ages 5+ years | Available: Now
• Always delivering on-trend fashion play, Barbie® doll and her BBFFs – Barbie® best friends forever – take street style to new heights of haute!
• Choose from four unique looks and identify with which style you like best!
• Mix and match among the friends and fashions (sold separately) to create your own personalized style – just like in real life. Then strike an excellent fashion pose!

Barbie® Potty Training Taffy: Barbie Doll and Pet Playset

SRP: $19.99 | Ages: 3+ years | Available: Now
• Barbie® shows how much she loves her pets by taking good care of them. With the Barbie® Potty Training Taffy!™, girls can help Barbie® feed and clean up after her dog. Taffy® actually poops!
• The set includes Barbie® doll and her sweet dog, Taffy®, complete with dog-food-toting pack; a doggie food dish with treats; a pooper scooper; trash can; and additional themed accessories!

The Barbie® Look® Doll Assortment

SRP: $19.99 | Ages 14+ years | Available: Now
• Mirroring the very best in red carpet fashion, Barbie® makes the best dressed list with a line-up of pink carpet ready outits!
• Choose from a gorgeous gold gown, a draped one-shoulder dress in a sea foam green, an elegant hot pink mermaid silhouette and an electric metallic blue jumpsuit.
• With glamorous details, like rich fabrics, fabulous shoes and statement jewelry, these trendsetters are ready for a fabulous evening out, whether heading to a party, a gala, movie premiere –
or all three!

Barbie® Loves Girl Scouts Assortment

SRP: $12.99 | Ages 3+ years | Available: August 2014
• These keepsake dolls wear Girl Scout-inspired uniforms with Barbie® signature style (meaning plenty of pink touches!).
• Sweet accessories include a Girl Scout sash with badges, iconic Girl Scouts beret, and a handy tote bag with Girl Scout messaging.
• A pretty ponytail and fabulous boots complete the scout-acular look!

Barbie® Entrepreneur

SRP: $12.99 | Ages 3+ years | Available: June 2014
• After 150 + careers Barbie® doll has inally decided to start a business of her own!
• Her “smartphone,” tablet and briefcase are the tools of her trade and always by her side.
• Ready for the next big pitch, Barbie® Entrepreneur doll wears a sophisticated dress in signature pink that features modern color blocking and a sleek silhouette.
• Luxe details, like a glam necklace, cool clutch and elegant hairstyle, are smart, professional touches.

Photographer Willy Stylist Cristina

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Ever After High Dolls Toy Fair 2014

Photographer Jeremy Lloyd Stylist Lin Carlson

The Ever After High Dolls are the hot new Mattel toys that any Mattel fan will enjoy. Each doll comes with a unique personality and an interesting background that will show that being yourself is the ultimate key to making good friends and surviving the crazy world of high school!

The Monster High Ever After High dolls are the hot new Mattel toys that any Monster High fan will enjoy. Each doll comes with

Destiny isn’t written in permanent ink. Ever After High® inspires girls to have the courage and conidence to make their own choices, rewrite their destiny and create their own “happily ever after.

Ever After High® Legacy Day™ Doll Assortment

SRP: $24.99 | Ages 6+ years | Available: Now
• Will the students of Ever After High® pledge to follow in their parents’ fabled footsteps, or will they turn tradition on its crown? It all begins on Legacy Day!
• Assortment includes Royal friends forever after Apple White™ and Briar Beauty™, and Rebel leader Raven Queen™
• Posable dolls are dressed crown-to-toe in hexquisite Legacy Day™ outits, complete with ornate crowns and luxe capes

Ever After High® Royal Doll Assortment

SRP: $21.99 | Ages 6+ years | Available: Now
• This assortment spellebrates the Ever After Royals, who embrace their prewritten destinies!
• Assortment includes Ever After High® Royal favorites Apple White™, Briar Beauty™, and Blondie Lockes™; introduces new characters Dexter Charming and Lizzie Hearts.
• Comes with a doll stand, signature-styled headpiece, detailed jewelry, handbag, pair of spellbinding shoes and doll hairbrush.

Ever After High® Rebel Doll Assortment

SRP: $21.99 | Age 6+ years | Available: Now
• This assortment spellebrates the Ever After Rebels dreamers, who believe destiny is theirs to rewrite!
• Assortment includes Ever After High® Rebel favorites Raven Queen™, Madeline Hatter™, Cerise Hood™, and C.A. Cupid™; introduces new character Cedar Wood™.
• Comes with a doll stand, signature-styled headpiece, detailed jewelry, handbag, pair of spellbinding shoes and doll hairbrush

Ever After High® Raven Queen™ Doll

SRP: $21.99 | Age 6+ years | Available: Now
• Raven Queen™, daughter of the Evil Queen, decides to lip tradition on its crown and choose her own destiny!
• Comes with doll stand and doll hairbrush
• Get the hexclusive side of Raven’s story in her story bookmark

Ever After High® Cerise Hood™ Doll

SRP: $21.99 | Age 6+ years | Available: Now
• Cerise Hood™, daughter of Little Red Riding Hood, rocks hexquisite outits that add a modern edge to her fairytale-inspired look
• Enchanting accessories include: distressed “leather” leggings, lace-up boots with fringe tassles and a picnic-basket purse
• Comes with a doll stand, doll hairbrush and bookmark that tells her hexclusive side of the story

Ever After High® Apple White™ Doll

SRP: $21.99 | Age 6+ years | Available: Now
• Destined to be the “Most Fabulous of All,” Apple White™, daughter of the fable-ous Snow White, is an Ever After Royal
• Dressed in a golden crown with her signature apple red bow and royally gorgeous dress with a peplum in hues of red and touches of pink
• Comes with doll stand and key themed doll hairbrush

Ever After High® Blondie Lockes™ Doll

SRP: $21.99 | Age 6+ years | Available: Now
• Blondie Lockes™, the daughter of Goldilocks, is best friends ‘till THE END with the Ever After Royals
• Outitted in a positively perfect dress with its three buttons, rufle collar and mixed prints: keys on top, the three bears on the bottom.
• Charming accessories include a lock-inspired purse, charm bracelet, bow headband and periwinkle tights.

Ever After High® Ashlynn Ella™ and Hunter Hunstman™ Dolls

SRP: $34.99 | Ages 6+ years | Available: Now
• Ashlynn Ella™, daughter of Cinderella, an Ever After Royal, is beside her beloved Hunter Huntsman™, son of the Huntsman, an Ever After Rebel
• The fashionable couple looks positively charming in outits that add a modern edge to storybook beauty
• Come with two doll stands, a key themed doll hairbrush and two hexclusive story bookmarks that tell their special stories

Photographer Jeremy LloydStylist Lin Carlson

Check out our Ever High Doll trackers.

Video from NY Toy Fair 2014:

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Max Steel Action Figures

Photographer David ChickeringStylist Cheryl Jo

A new superhero is on his way to save earth from evil! This new hero is a lean, mean fighting machine that will do whatever he can to stop the forces of evil from invading earth, but this hero also has an ordinary life. Max Steel doesn’t just save the earth 24/7, he also goes to school, has homework, and has a variety of different hobbies. He isn’t just another superhero that your kids will love, but a superhero that they can relate to! Max Steel is here to save the world with his turbo sword and stop the forces of evil!

Photographer Stylist

Max Steel 6″ Turbo Fighters Basic Figure Assortment (BHH48) SRP: $9.99 – Ages: 4+ years

Unlock your inner hero with this assortment of 6-inch basic figures based on characters from the Max Steel animated series!

• Assortment includes: Double Attack Max Steel, Ferrus, Turbo Stealth Max Steel, Chomp Link, Earth Elementor, Dredd, Cytro , Ven Ghan, Turbo Whip Max Steel, Metal Elementor, Toxzon, and Water Elementor.
• Each figure is fully articulated and features multiple points of articulation!

Max Steel 12″ Figure Assortment (CDH96) SRP: $19.99 – Ages 4+ years

• The thrilling adventures of the series Max Steel continue in season 2 with a lethal UltraLink Invasion. Steel and villains are now in a monstrous 12 scale ready to wage even bigger battles!
• Assortment features Max Steel Mega Drill Max Steel (CDB16) and Max Steel Metal Elementor (CDB15) figures.

Max Steel Interactive Steel with Turbo Sword Figures (Y1409) SRP: $29.99 – Ages 4+ years

• Teenager Max McGrath and alien pal Steel discover that together they make a formidable force, imagine your own adventure with the press of a button, bringing Steel to life with lights and sounds
• For even more high-tech thrill , attach Steel to the sword – when connected, the sword lights up, mirroring the boost of power the two super heroes receive when they join together as Max Steel

Photographer David ChickeringStylist Cheryl Jo

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Play-Doh Products 2013

Play-Doh has always been one of the coolest moldable toys that any kids can get their little hands on! Now Play-Doh has even cooler and more exciting toys that will make playtime a lot more fun! With tons of different playsets that will help you mold and build, you will never have left over Play-Doh on the table! Don’t forget to check out the press release below for all of the amazing new Play-Doh products!

PLAY-DOH 2013 PRODUCT DESCRIPTIONS

Get ready PLAY-DOH fans, creativity is about to be taken to the next level with the introduction of our innovative new PLAY-DOH PLUS compound! From the little princess in the family to the aspiring “baker”, kids can plus up their creations with this soft, fluffy compound that delivers amazing details and realistic-looking results! In other news, now it’s easier to get lots of classic PLAY-DOH compound colors for awesome colorful creations with the new individually wrapped PLAY-DOH Color Sticks! Whether on the go or in your home these 1oz. PLAY-DOH packets make it easy to create colorful PLAY-DOH works of art!

New products for 2013 include:

PLAY-DOH SWEET SHOPPE
Kids can now make the most realistic-looking PLAY-DOH treats with the new PLAY-DOH SWEET SHOPPE playsets, featuring new PLAY-DOH PLUS compound! The innovative new compound allows little sculptors to enhance their sweet looking creations with an amazing new level of detail and design by using new PLAY-DOH PLUS compound as pretend frosting or soft-serve ice cream!

PLAY-DOH FROSTING FUN BAKERY Playset
(HASBRO/Ages 3 years & up/Approx. Retail Price: $14.99/Available: Spring 13)
Decorate some silly treats and enhance PLAY-DOH play with the FROSTING FUN BAKERY playset! Stamp out four PLAY-DOH cookies and cupcakes and then decorate them with PLAY-DOH PLUS compound using the Dolloping Station. Kids can take their PLAY-DOH creations to the next level by adding fine details, flowers, designs, and more to their crazy treats using the softer PLAY-DOH PLUS compound. Little decorators can display their fantastic new creations in the iconic bakery stand or tray. Set includes two cans of standard PLAY-DOH compound and two standard cans of new PLAY-DOH PLUS compound for endless decorating possibilities! Available at most major toy retailers nationwide and on HasbroToyShop.com.

PLAY-DOH FLIP ‘N FROST COOKIES Playset
(HASBRO/Ages 3 years & up/Approx. Retail Price: $9.99/Available: Spring 13)
Whip up a batch of sweet looking PLAY-DOH snacks with the amazing FLIP ‘N FROST COOKIES playset! Kids can mold a PLAY-DOH cookie, add a PLAY-DOH PLUS dollop and then hit the Cookie Catapult to create the perfectly zany cookie sandwich. Little “bakers” can serve up their creations with the EZ Ejector to show friends and family what they made. Includes two standard cans of PLAY-DOH and one standard can of new PLAY-DOH PLUS compound. Available at most major toy retailers nationwide and on HasbroToyShop.com.

PLAY-DOH PLUS VARIETY Pack
(HASBRO/Ages 3 years & up/Approx. Retail Price: $4.99/Available: Spring 13)
Plus it up! Design, decorate, and detail PLAY-DOH creations with the amazing new PLAY-DOH PLUS compound! This fluffy, soft new compound will enhance all PLAY-DOH creations with exciting fine detail and realistic looking results! Includes eight standard cans of PLAY-DOH PLUS compound in eight unique colors. Available at most major toy retailers nationwide and on HasbroToyShop.com.

PLAY-DOH PERFECT TWIST ICE CREAM PARLOR Playset
(HASBRO/Ages 3 years & up/ Approx. Retail Price: $21.99/Available: Fall 13)
Swirl up some fun and create PLAY-DOH PLUS soft serve ice cream treats with the PERFECT TWIST ICE CREAM PARLOR playset! With a twist of two vibrant PLAY-DOH PLUS colors, the magical SWIRLER enhances sweet shoppe play and creates the most realistic looking soft serve ice cream cones yet! Kids can then sprinkle on some colorful PLAY-DOH toppings to decorate their very own cone with the Rainbow Sprinkle Crank & Cone dispenser. Set includes five cones, two dishes, two spoons, three standard cans of PLAY-DOH compound and two standard cans of new PLAY-DOH PLUS compound! Available at most major toy retailers nationwide and on HasbroToyShop.com.

PLAY-DOH ICE CREAM SUNDAE CART Playset
(HASBRO/Ages 3 years & up/Approx. Retail Price: $9.99/Available: Fall 13)
Kids will scream for more PLAY-DOH ice cream with the PLAY-DOH ICE CREAM SUNDAE CART playset! Create unique PLAY-DOH treats with two new specialty compounds, then finish off your creations with decorations made from PLAY-DOH PLUS compound! The cart stores a roller, two cones, two ice cream bar sticks, spoon, scoop, ice cream dish, ice cream bar book mold and an extruder to complete the perfect PLAY-DOH ice cream package. Also included are two specialty PLAY-DOH cans and one standard can of new PLAY-DOH PLUS compound. Available at most major toy retailers nationwide and on HasbroToyShop.com.

PLAY-DOH ICE CREAM CONE CONTAINER Playset
(HASBRO/Ages 3 years & up/Approx. Retail Price: $6.99/Available: Fall 13)
Kids can store their favorite PLAY-DOH SWEET SHOPPE accessories in this iconic ice cream cone container! Sure to sweeten any PLAY-DOH collection, the set includes two cones, two spoons, a Waffle Cone roller and an extruder, as well as two standard cans of PLAY-DOH compound and one standard can of new PLAY-DOH PLUS compound. Available at most major toy retailers nationwide and on HasbroToyShop.com.

PLAY-DOH SPECIALTY COMPOUND Assortment
(HASBRO/Ages 2 years & up/Approx. Retail Price: $2.99/Available: Fall 13)
Kids can enhance their Sweet Shoppe experience with a sensational collection of specialty PLAY-DOH compounds. Scoop up some orange or green PLAY-DOH PLUS compound and create a tower of realistic looking soft serve ice cream! Set includes one large can of both orange and green PLAY-DOH PLUS compound and one large can of brown compound perfect for making PLAY-DOH cones. Choose from three specialty sets; each sold separately. Available at most major toy retailers nationwide and on HasbroToyShop.com.

PLAY-DOH – DISNEY PRINCESS
In the enchanted world of the latest DISNEY PRINCESS collection, little ones can customize and create their very own fairytale! Featuring even more Disney Princess characters and the new PLAY-DOH PLUS compound, your little princess can glamorize, accessorize, and customize her favorite characters like never before. Add some shine to each outfit or create your very own detailed PLAY-DOH accessory – these new playsets will allow imaginations to sparkle and dreams to come true!

PLAY-DOH – DISNEY PRINCESS RAPUNZEL HAIR DESIGNS Playset
(HASBRO/Ages 3 years & up/Approx. Retail Price: $12.99/Available: Spring 13)
Help Rapunzel let down her hair with the RAPUNZEL HAIR DESIGNS playset! Load the PLAY-DOH compound and crank out Rapunzel’s long locks! Girls can use a characterized comb to create a cool crimp or twist up a braid with the roller featuring the princess’s best friend Pascal. Use the amazing sparkle PLAY-DOH compound to make her hair really shine! Includes three different accessories, one large PLAY-DOH can and two standard cans of sparkle color.

PLAY-DOH – DISNEY PRINCESS SPARKLE COMPOUND Assortment
(HASBRO/Ages 3 years & up/Approx. Retail Price: $4.99/Available: Spring 13– Cinderella and Rapunzel; Fall 13- Ariel) Disney Princess characters really do shine with this sparkly PLAY-DOH compound assortment! Girls can use the tiara-shaped stamper to mold their favorite Disney Princess face out of PLAY-DOH compound. Each set includes two cans of SPARKLE PLAY-DOH compound, a unique tiara stamper, and characterized tool to create Cinderella, Rapunzel or Ariel designs. Choose from three sets, each sold separately.

PLAY-DOH – DISNEY PRINCESS DESIGN-A-DRESS BOUTIQUE Playset
(HASBRO/Ages 3 years & up/Approx. Retail Price: $16.99/Available: Fall 13)
Girls can act as Belle and Rapunzel’s personal PLAY-DOH stylists to dress them for the ball! With the new DESIGN-A-DRESS BOUTIQUE playset, girls can create beautiful ball gowns and sparkly accessories for their favorite Disney Princess characters. Create PLAY-DOH dresses using a fashion plate mold or gown attachment and then use the Magical Ribbon Maker extruder to make perfect PLAY-DOH PLUS ribbons or fashionable accessories! Styled as a fashion boutique on the interior and a castle on the exterior, the set includes two princess figures, ball gown attachment for stand up play, two dress plates, PLAY-DOH PLUS detailer with additional piping tip, three standard PLAY-DOH cans including SPARKLE PLAY-DOH, and one standard can of PLAY-DOH PLUS compound.

PLAY-DOH – DISNEY PRINCESS ARIEL’S ROYAL VANITY Playset
(HASBRO/Ages 3 years & up/Approx. Retail Price: $9.99/Available: Fall 13)
Design Ariel’s perfect PLAY-DOH ensemble with ARIEL’S ROYAL VANITY playset! Open up the vanity to find tools to create a world of new fashion fun including jewel accessories, dresses and more. Girls can use the roller to create beautiful necklaces and the vanity posts detach to stamp out glamorous gemstones. Playset includes three standard cans of SPARKLE PLAY-DOH compound to help the stylish princess really shine! The Ariel figure is also compatible with the DESIGN-A-DRESS BOUTIQUE playset sold separately.

PLAY-DOH DIGGIN’ RIGS

Expand your construction zone with even more PLAY-DOH DIGGIN’ RIGS play sets! Kids can create bigger and better PLAY-DOH adventures with all new vehicles and features. Whether they are building and wrecking with Excavator, or cleaning up the mess with a Garbage Truck, PLAY-DOH DIGGIN’ RIGS has the right vehicle for the job!

PLAY-DOH CHOMPER THE EXCAVATOR Playset
(HASBRO/Ages 3 years & up/Approx. Retail Price: $14.99/Available: Spring 13)
Build up hours of excitement with the new CHOMPER THE EXCAVATOR playset! Kids can use the easy spring loaded claw to grab and lift PLAY-DOH compound. Build up a huge wall out of PLAY-DOH bricks with the cab and rear molds and then smash it down with the spring loaded rotating body for real bashing action! Includes two large cans of Terrain PLAY-DOH compound. Available at most major toy retailers nationwide and on HasbroToyShop.com.

PLAY-DOH TOOL CREW Assortment
(HASBRO/Ages 3 years & up/Approx. Retail Price: $4.99/Available: Spring 13)
Scoop, doze, and flatten PLAY-DOH compound with iconic vehicle characters! Kids can collect the whole crew with the new SAM THE SCOOPER truck that bulldozes and scoops, CHIP THE CUTTER VEHICLE that flattens and slices, and ROLLAND THE STEAM ROLLER that rolls and flattens. Each set is sold separately and includes one standard can of Terrain PLAY-DOH compound. Available at most major toy retailers nationwide and on HasbroToyShop.com.

PLAY-DOH TRASH TOSSIN’ ROWDY THE GARBAGE TRUCK Playset
(HASBRO/Ages 3 years & up/Approx. Retail Price: $19.99/Available: Fall 13)
Clean up the construction site with the TRASH TOSSIN’ ROWDY THE GARBAGE TRUCK playset. Kids can create their own trash cans, recyclable bottles and trash using the cab book mold, then load the trash into the bin and use the movable lift to empty it right into his truck! As he drives along he tosses the trash (bugs, rats) out of the back of the truck. Includes four large cans of PLAY-DOH compound. Available at most major toy retailers nationwide and on HasbroToyShop.com.

PLAY-DOH PROJECT STARTERS STAMPING SAW MILL Playset
(HASBRO/Ages 3 years & up/Approx. Retail Price: $9.99/Available: Fall 13)
Build up the fun! With the new STAMPING SAW MILL playset kids can extrude their own PLAY-DOH construction materials and cut them up with an actual spinning saw! Playset includes two standard cans of Terrain PLAY-DOH compound, a mini work site playmat, and a LIFTY THE FORKLIFT vehicle to help transport materials to the construction site.

PLAY-DOH COLOR STICKS

Get ready for the most colorful PLAY-DOH collection yet – new PLAY-DOH Color Sticks! Now it’s easy to get lots of different Play-Doh colors for your own colorful PLAY-DOH creations! PLAY-DOH Color Sticks come individually wrapped in easy-to-use 1 oz. packets in 33 different colors- perfect on the go or in your home. With PLAY-DOH Color Sticks, there’s no limit to the creations you can dream up anytime, anywhere!

PLAY-DOH ULTIMATE RAINBOW Pack
(HASBRO/Ages 2 years & up/Approx. Retail Price: $9.99/Available: Fall 13)
With 33 individually wrapped 1 oz. PLAY-DOH colors, the Color Sticks ULTIMATE RAINBOW pack offers the most color variety you can buy in one set! With so many vibrant colors at your fingertips, there’s no end to the colorful, creative play! Available at most major toy retailers nationwide and on HasbroToyShop.com.

PLAY-DOH BOX O’ COLOR
(HASBRO/Ages 2 years & up/Approx. Retail Price: $4.99/Available: Spring 13)
Kids will have a ton of fun with the Color Sticks BOX O’ COLOR! Inspired by the classic crayon box, this set includes 16 individually wrapped 1 oz. PLAY-DOH Color Sticks. It’s so easy to pull out a color or two, or three or more, unwrap and start creating – anytime, anywhere! Available at most major toy retailers nationwide and on HasbroToyShop.com.

PLAY-DOH GRAB N GO 6 PACK Assortment
(HASBRO/Ages 2 years & up/Approx. Retail Price: $1.99/Available: Spring 13)
With the convenient new individually wrapped Color Sticks GRAB ‘N GO 6 Pack, little sculptors can enjoy creative playtime wherever they go! Choose between two color assortments – Classics and Brights; each sold separately. Each assortment includes 6 individually wrapped Color Sticks.

PLAY-DOH GRAB N GO 3 PACK Assortment
(HASBRO/Ages 2 years & up/Approx. Retail Price: $.99/Available: Spring 13)
With the convenient new individually wrapped Color Sticks GRAB ‘N GO 3 Pack, little sculptors can enjoy creative playtime wherever they go! Choose between two bold color assortments; each sold separately. Each assortment includes 3 individually wrapped Color Sticks.

PLAY-DOH LICENSED ESSENTIALS

PLAY-DOH – MONSTERS UNIVERSITY SCARE CHAIR Playset
(HASBRO/Ages 3 years & up/Approx. Retail Price: $9.99/Available: Spring 13)
Get ready for some hair raising fun with the MONSTERS SCARE CHAIR playset! Place the Sulley or Art monster thimble in the barber’s chair and watch their hair grow frighteningly fast! Kids can then cut, trim and style the monster’s hair. Set includes two monster thimbles, a barber chair themed extruder, scissors, half molds and four cans of PLAY-DOH compound (two standard cans and two small cans).

PLAY-DOH – DISNEY MICKEY MOUSE CLUBHOUSE MOUSKATOOLS Set
(HASBRO/Ages 3 years & up/Approx. Retail Price: $9.99/Available: Spring 13)
The youngest PLAY-DOH fans can mold and create with this easy-to-use set. Cut, stamp, roll, and extrude – youngsters can build their very own little adventures with their favorite Mickey Mouse Clubhouse characters! Set includes five tools for classic PLAY-DOH play as well as three standard cans of PLAY-DOH compound.

PLAY-DOH – DISNEY MICKEY MOUSE CLUBHOUSE CHARACTER TOOLS Assortment (HASBRO/Ages 3 years & up/Approx. Retail Price: $4.99/Available: Spring 13)
Join the club and stamp out some fun with the DISNEY MICKEY MOUSE CLUBHOUSE CHARACTER TOOLS assortment designed especially for little hands. Set includes a character mold, two tools and one standard can of PLAY-DOH compound; each sold separately.

PLAY-DOH – SPIDER-MAN SUPER TOOLS Playset
(HASBRO/Ages 3 years & up/Approx. Retail Price: $9.99/Available: Fall 13)
Swing into action with Marvel’s legendary web slinger with the SPIDER-MAN SUPER TOOLS playset! Easy to use for little hands, the set includes four awesome Spidey tools including a Web Slinger extruder and Spider Presser. Three cans of PLAY-DOH compound are included for super fun!

PLAY-DOH FAVORITE BRANDS MINIBOX Assortment
(HASBRO/Ages 3 years & up/Approx. Retail Price: $6.99/Available: Fall 13)
Kids can combine their favorite characters with creative PLAY-DOH compound fun! Complete with three standard PLAY-DOH cans, accessories, and a colorfully themed playmat, kids can create their own action-packed scene! Choose from MARVEL SUPER HERO SQUAD, STAR WARS THE CLONE WARS, and DISNEY•PIXAR’S CARS 2. Playsets each sold separately.

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Hasbro Baby Alive Products 2013

Babies, Babies everywhere! The new Hasbro Baby Alive dolls are cute, adorable, and ready for a loving family! These dolls are not your ordinary baby doll. These dolls have realistic motions that make it seem like your Baby Alive doll is real! You can take care of these babies as if you are a real mother! Cuddle, love, and watch your Baby Alive dolls come to life!

Video from NY Toy Fair 2013:

BABY ALIVE 2013 PRODUCT DESCRIPTIONS

Hasbro’s BABY ALIVE brand delivers realistic baby moments and nurturing play full of surprises, allowing little ones to care for their dolls just like a real mommy. In 2013, kids will make memories and experience milestone moments with special BABY ALIVE dolls. BABY ALIVE will have kids nursing MAKE ME BETTER BABY doll back to health, sharing great ice cream moments with Yummy Treat Baby, and snuggling with BABY ALIVE KICKS & CUDDLES dolls, the very first line of teeny BABY ALIVE tots.

New products for 2013 include:

BABY ALIVE YUMMY TREAT BABY Doll
(HASBRO/Ages 3 years & up/Approx. Retail Price: $22.99/Available: Spring 13)
Snack time has never been so much fun! You can feed the BABY ALIVE YUMMY TREAT BABY doll an ice cream cone and strawberry frosted cookie. Simply hold the ice cream cone to her mouth and watch as she licks it! Comes complete with ice cream cone and cookie. Available at most major toy retailers nationwide and on HasbroToyShop.com.

BABY ALIVE PARTY BABY Doll
(HASBRO/Ages 3 years & up/Approx. Retail Price: $26.99/Available: Spring 13)
Celebrate baby’s birthday with the BABY ALIVE PARTY BABY doll complete with a birthday hat and party outfit! This baby doll is precious in her pink tutu and headband, all dressed up for her big day. Squeeze her belly and watch as she really blows out her noisemaker! When she is done celebrating, this delightful baby also drinks from her bottle and will need you to change her wet diaper. Available at most major toy retailers nationwide and on HasbroToyShop.com.

BABY ALIVE KICKS & CUDDLES NEWBORNS Dolls
(HASBRO/Ages 3 years & up/Approx. Retail Price: $9.99/Available: Spring 13)
Little kids will love nurturing the very first line of teeny BABY ALIVE dolls! Each baby holds a mini accessory in her hand that can be pulled to make the baby gently kick her legs. BABY ALIVE KICKS & CUDDLES NEWBORNS dolls come dressed in colorful outfits and include a soft and snuggly blanket. Each sold separately. Available at most major toy retailers nationwide and on HasbroToyShop.com.

BABY ALIVE REAL SURPRISES BABY Doll
(HASBRO/Ages 3 years & up/Approx. Retail Price: $56.99/Available: Fall 13)
The adorable BABY ALIVE REAL SURPRISES BABY doll gives little kids the experience of taking care of their very own baby. The REAL SURPRISES BABY doll features “rock-a-bye” eyes that can open and close, speaks 30 different phrases and will even tell you when she wants to be fed. Just like a real baby she can sometimes be a little picky about what she wants to eat. This baby shakes her head from side to side to let you know what she likes and what she doesn’t! REAL SURPRISES BABY wets and soils and kids can use one of the included diapers for a quick change. The REAL SURPRISES BABY doll comes with 12 different accessories including a bib, diapers, food packets, bowl, spoon, bottle, and a pacifier. Requires 3 “AA” batteries, demo batteries included. Available at most major toy retailers nationwide and on HasbroToyShop.com.

BABY ALIVE MAKE ME BETTER BABY Doll
(HASBRO/Ages 3 years & up/Approx. Retail Price: $34.99/Available: Fall 13)
A healthy baby is a happy baby! The BABY ALIVE MAKE ME BETTER BABY doll allows kids to play doctor and mommy at the same time! When you press the button on her bracelet, her cheeks light up red to show she’s not feeling well. She says a variety of phrases and sound effects to tell you where she hurts and when she feels better. BABY ALIVE MAKE ME BETTER BABY doll comes with the essentials for moms-in-the-making to give baby extra love and care, including bandages for pretend boo-boos, a medicine spoon a medicine bottle, syringe, stethoscope, and thermometer. Requires 2 “AA” batteries, demo batteries included. Available at most major toy retailers nationwide and on HasbroToyShop.com.

BABY ALIVE BITSY BURPSY Baby Doll
(HASBRO/Ages 3 years & up/Approx. Retail Price: $24.99/Available: Fall 13)
With the BABY ALIVE BITSY SPITSY BABY doll, kids can feed and burp their very own baby. When it’s time to eat, just fill up her bottle and watch as she really drinks! When kids pat her back, the baby will respond with a cute burping sound and, sometimes, little bit of spit-up! When she spits up on her burp cloth, the fabric will change color, but don’t worry, it’s just water! The BITSY SPITSY BABY doll comes complete with a burp cloth, bottle, and a diaper. Available at most major toy retailers nationwide and on HasbroToyShop.com.

Refreshed for 2013:

BABY ALIVE BABY’S NEW TEETH Doll
(HASBRO/Ages 3 & up/Approx. Retail Price $22.99/Available: Spring 13)
Look who’s getting her first two teeth! All dressed up in a pretty pink frock with her soft hair tied up in pigtails, this cutie can’t wait to show off and care for her pearly whites. Little kids can give their BABY’S NEW TEETH doll a teething biscuit or let her pretend to chew on her teething ring and her two bottom teeth will pop up! Kids can even brush her teeth, simply squeeze her tube of toothpaste and watch as the toothpaste appears and pretend to put it onto the toothbrush. After brushing, give her some water from her sippy cup, but don’t forget to change her wet diaper because BABY’S NEW TEETH really wets! Available at most major toy retailers nationwide and on HasbroToyShop.com.

Items continuing in the 2013 product line include:

BABY ALIVE BABY WANNA WALK Doll
(HASBRO/Ages 3 & up/Approx. Retail Price $56.99/ Available: Spring 13)
This baby loves to walk! The BABY ALIVE BABY WANNA WALK doll takes her first steps with your help, and when she’s ready, she’ll really walk on her own! This adorable doll has more than 40 interactive sounds and phrases, telling you , “I wanna walk” and “Hold my hands, please!” The BABY WANNA WALK doll recognizes when she’s walking with you or all by herself, and may exclaim, “Look at me, I’m walking!” She’ll even ask for help if she takes a tumble! Learning to walk has never been so much fun! Includes four “AA” demo batteries. Four “AA” replacement batteries required. Available at most major toy retailers nationwide and on HasbroToyShop.com.

BABY ALIVE SIPS N TINKLES PRINCESS Doll
(HASBRO/Ages 3 & up/Approx. Retail Price $24.99/ Available: Spring 13)
Kids can care for the BABY ALIVE SIPS ‘N TINKLES PRINCESS doll with lots of love! Kids can give their baby princess a drink from her bottle, and she really wets her diaper! All dressed up for a royal play date, the SIPS ‘N TINKLES PRINCESS comes with a pretty princess gown and a tiara. After a day full of fun, dress baby for bedtime in her cozy nightgown, and read her a story fit for a princess. The SIPS ‘N TINKLES PRINCESS doll comes complete with a dress, nightgown, tiara, diaper, bottle and booklet. Available at most major retailers nationwide and on HasbroToyShop.com.

BABY ALL GONE Doll
(HASBRO/Ages 3 & up/Approx. Retail Price $24.99/Available: Spring 13)
It’s snack time for your BABY ALIVE BABY ALL GONE doll and she’s hungry for strawberry yogurt! Put the yogurt in the spoon and feed it to your adorable little baby to watch her eat it all up. If baby is still hungry after her snack, she’ll call for her mommy to feed her more with sayings like “Strawberries are yummy!” and “Where did it go?” When it is time for a drink, the BABY ALIVE BABY ALL GONE doll can be fed from her bottle, and her milk will magically disappear. Since there’s no mess to clean up, you can cuddle and play with your little one right away! Requires 2 “AAA” batteries, included. Available at most major toy retailers nationwide and on HasbroToyShop.com.

BABY ALIVE BEAUTIFUL NOW BABY Doll
(HASBRO/Ages 3 & up/Approx. Retail Price $22.99/Available: Spring 13)
Brush and style baby’s gorgeous, curly locks with the BABY ALIVE BEAUTIFUL NOW BABY doll! Toy scissors that make a real cutting sound, a working water spray bottle, comb, and three hair clips make a girl’s personal hair boutique complete. Available at most major toy retailers nationwide and on HasbroToyShop.com.

BABY ALIVE REFILL Assortment
(HASBRO/Ages 3 & up/Approx. Retail Price $6.99/Available: Spring 13)
The BABY ALIVE REFILL assortment offers three different refill packs for BABY ALIVE dolls: a diaper pack, food pack, and juice pack. The diaper pack includes six disposable diapers. The food pack comes with one spoon and 8 packets of doll food, and the juice pack includes 8 packets of doll juice in two different flavors. Whether it’s a wet diaper or a hungry baby, mommies will be equipped to handle anything! Each sold separately. Available at most major toy retailers nationwide and on HasbroToyShop.com.

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Chunk and Friends 2013 Products

Chunk the Truck is back! Hasbro has created new Chunk playsets for all of your little toddlers! This happy little truck is ready to clean up the streets and build new and amazing things, all he needs is your help! Don’t forget to check out the press release below for more information on all of the Chunk playsets!

CHUCK & FRIENDS 2013 PRODUCT DESCRIPTIONS

The CHUCK & FRIENDS pals are ready for exciting new adventures! Cheer on the RC SPINNIN’ CHUCK vehicle as it performs lots of TORNADO spins! No matter what little daredevils have in mind, these vehicles feature more than 20 CHUCK & FRIENDS characters for creating endless adventures.

The 2013 Chuck & Friends line includes:

CHUCK & FRIENDS MONSTER SPEEDERS Assortment
(TONKA/Ages 3 years & up/Approx. Retail Price: $5.99/Available: Spring 13)
CHUCK THE DUMP TRUCK pal and his friends have become revving monster trucks with fun zooming action! Press down on the vehicle’s cab to send it speeding away! Choose between a CHUCK, BIGGS THE MONSTER TRUCK or HANDY THE TOW TRUCK vehicle; each sold separately. Available at most major toy retailers nationwide and on HasbroToyShop.com.

CHUCK & FRIENDS DIE CAST SINGLES Assortment
(TONKA/Ages 3 years & up/Approx. Retail Price: $3.99/Available: Spring 13)
The CHUCK THE DUMP TRUCK character and his friends are available as die cast trucks including CRASH THE DEMOLITION TRUCK coming in 2013! For fast action fun and on-the-go play, this assortment of friendly characters will be a preschooler favorite! Meet all new expressions of classic characters, like a snow-styled DIGGER THE DOZER TRUCK vehicle or a super-charged CHUCK vehicle, which can lock onto most TWIST TRAX playsets. Each sold separately. Available at most major toy retailers nationwide and on HasbroToyShop.com.

CHUCK & FRIENDS RC SPINNIN’ CHUCK Vehicle
(TONKA/Ages 3 years & up /Approx. Retail Price: $24.99/Available: Fall 13)
Hit the road to adventure with the RC SPINNING CHUCK vehicle! In traditional, low-down racing mode kids can race the vehicle forward and backwards. When little daredevils crash CHUCK into a wall, he converts into an up-high monster truck taking play to a new extreme! Press backward and then forward on the RC controller, and the stunt show continues as CHUCK bounces up on his back tires for a wheelie and performs 360 degree TORNADO spins! Requires 5 AA batteries, demo batteries not included. Available at most major toy retailers nationwide and on HasbroToyShop.com.

CHUCK & FRIENDS STORYBOOK 4-PACK Assortment
(PLAYSKOOL/Ages 12 months & up/Approx. Retail Price: $10.99/Available: Fall 13)
Each STORYBOOK tells a new adventure about the CHUCK & FRIENDS characters. Little ones can re-create their favorite scenes with the four mini vehicles specific to each story or make up brand new adventures! Choose from the MEGA MUD TAG book or RAMPS & ROLL RACE adventure. Each set is sold separately and includes one adventure storybook and four mini CHUCK & FRIENDS pals. Available at most major toy retailers nationwide and on HasbroToyShop.com.

CHUCK & FRIENDS CLASSIC Assortment
(PLAYSKOOL/Ages 12 months & up/Approx. Retail Price: $4.99/Available: Fall 13)
Introduce your children to the world of CHUCK & FRIENDS characters and adventures with this soft-bodied vehicle assortment perfect for little hands. Choose between a CHUCK, BIGGS THE MONSTER TRUCK or HANDY THE TOW TRUCK vehicle; each sold separately. Available at most major toy retailers nationwide and on HasbroToyShop.com.

Continuing in 2013:

TONKA CHUCK & FRIENDS TUMBLIN’ CHUCK Vehicle
(TONKA/ Ages 3 years & up /Approx. Retail Price: $39.99/Available: Now)
Little boys will enjoy lots of tumbling, laughing fun with the popular CHUCK THE DUMP TRUCK character! Kids can press his head to activate one of the 7 games and activities, including somersaulting action! The CHUCK THE DUMP TRUCK pal has somersaulting action, over 80 phrases and sounds, and 3 hands on activation points. Requires 4 C alkaline batteries, demo batteries included. Available at most major toy retailers nationwide and on HasbroToyShop.com.

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Sesame Street 2013

The Sesame Street characters are back! Hasbro has recreated everyone’s favorite Sesame Street character, Elmo! Elmo, has always been the fuzzy little red friend that every little kid loves. Now everyone can have multiple accessories that highlight all of Elmo’s unique qualities! Elmo and his friends are always ready to have some fun and now you can have fun with Elmo and all of his friends! Don’t forget to check out the press release below for all of the Sesame Street products!

SESAME STREET 2013 PRODUCT DESCRIPTIONS

This year’s line up of Sesame Street products from the PLAYSKOOL brand features innovative new ways to play with preschoolers’ favorite characters including Elmo, Cookie Monster, Super Grover and Ernie. Toddlers will adore a loveable, lifelike Elmo plush that actually hugs them back! Kids will also enjoy zipping through Rails & Roads with an adventure filled 2-in-1 playset and getting ready for preschool by learning about letters, numbers and more with their favorite Sesame Street friends in the unique new Sesame Street P.A.L. system.

The 2013 SESAME STREET product line includes:

LULLABY & GOODNIGHT ELMO
(PLAYSKOOL/Ages 18 months – 4 years/Approx. Retail Price: $17.99/Available: Spring 13)
After a long day of playing, Elmo needs to get some sleep! Little ones can snuggle up to this loveable Elmo in his Dorothy pajamas and listen to a sweet lullaby together as they drift to sleep. Requires two AA batteries, demo batteries included. Available at most major toy retailers nationwide and on HasbroToyShop.com.

SESAME STREET SMART PHONE
(PLAYSKOOL/Ages 18 months – 4 years/Approx. Retail Price: $12.99/Available: Spring 13)
This phone rings and lights up when Elmo, Abby Cadabby, Ernie or Cookie Monster calls! Preschoolers can also call each character by pressing one of the buttons or select one of the four pretend apps to hear about music, weather, numbers and letters. Requires three AA batteries, demo batteries included. Available at most major toy retailers nationwide and on HasbroToyShop.com.

SESAME STREET SHAKIN’ MARACAS
(PLAYSKOOL/Ages 18 months – 4 years/Approx. Retail Price: $9.99/Available: Spring 13)
Little ones can dance and make music with best friends Bert and Ernie! Shake these brightly-colored instruments for real maracas sounds, and Bert and Ernie’s faces will move up and down for a giggling good time! Available at most major toy retailers nationwide and on HasbroToyShop.com.

SESAME STREET FIGURE 2-PACK ASSORTMENT
(PLAYSKOOL/Ages 18 months – 4 years/Approx. Retail Price: $5.99/Available: Spring 13)
Designed to fit perfectly into little hands, kids will love to tote these cute, chunky Sesame Street characters with them wherever they go. Kids can recreate favorite Sesame Street scenes with firefighter Grover and construction worker Ernie or with chef Cookie Monster and police officer Bert. Each 2-pack sold separately. Available at most major toy retailers nationwide and on HasbroToyShop.com.

BIG HUGS ELMO
(PLAYSKOOL/Ages 18 months – 4 years/Approx. Retail Price: $59.99/Available: Fall 13)
Little ones are sure to fall in love with Hasbro’s first feature Elmo toy that can hug them back! When tots give their red furry friend a hug, Elmo will wrap his arms around them to show how much he loves them! This cuddly 22-inch lifelike Elmo has flexible arms and a soft head. He sings a sweet song about hugs and a bedtime lullaby, and encourages pretend play. This all new design makes the BIG HUGS ELMO Hasbro’s largest, cuddliest, most lifelike Elmo interactive plush ever! Requires four AA batteries, not included. Available at most major toy retailers nationwide and on HasbroToyShop.com.

SESAME STREET P.A.L. SYSTEM
(PLAYSKOOL/Ages 2 – 4years/Approx. Retail Price: $39.99/Available: Fall 13)
You can turn your tablet into an amazing new Sesame Street learning system for an easy-to-navigate and hands-on learning experience for kids two and up! Parents simply download the P.A.L. (Play and Learning) apps, place their tablet into the case, and little ones can use the Magnifying Glass tool to explore learning adventures including fun and educational content, hosted by Sesame Street characters. The included magnifying glass and P.A.L. app allow children to become investigators, exploring various learning games and activities. Little ones will enjoy hours of learning and entertainment with this hands-on learning system. The protective case can also easily block the home button keeping other media and apps out of reach of little ones, if needed. Includes protective tablet case, magnifying glass tool, and app. Additional hand held tools, including a paint brush, grocery scanner, Elmo holding a flashlight, and Cookie Monster holding a watering hose (sold separately), will expand the interactive experience for more Sesame Street learning fun! Allows for both Apple and Android OS tablets; there are two tablet case sizes to choose from; each sold separately. Tablet not included. Available at most major toy retailers nationwide and on HasbroToyShop.com.

ELMO JUNCTION
(PLAYSKOOL/Ages 2 – 4 years/Approx. Retail Price: $44.99/Available: Fall 13)
This fun filled playset combines two of toddlers’ favorite things: cars and trains! The two-in-one playset easily converts from a figure-8 train track to a double-decker roadway for endless fun and imagination. Move Elmo’s train over the ABC track to hear Elmo sing the ABC song and when on the 123 roadway, Elmo will sing a song about numbers. This cool Sesame Street Rails & Roads set features ten feet of track and folds up for easy clean-up and storage. Requires two AAA batteries, demo batteries included. Available at most major toy retailers nationwide and on HasbroToyShop.com.

ERNIE FARM TRAIN
(PLAYSKOOL/Ages 18 months – 4 years/Approx. Retail Price: $16.99/Available: Fall 13)
Choo choo! Little ones will love rolling the ERNIE FARM TRAIN vehicle all around the neighborhood! For fun phrases, just press Ernie’s head down to hear about animals. Ernie’s rail car also includes a pig to take to the farm. Kids can take him for a spin on the ELMO JUNCTION playset with the COOKIE MONSTER FOOD TRAIN vehicle (sold separately). Train vehicle comes with an attachable rail car. Requires two AAA batteries, demo batteries included. Available at most major toy retailers nationwide and on HasbroToyShop.com.

COOKIE MONSTER FOOD TRAIN
(PLAYSKOOL/Ages 18 months – 4 years/Approx. Retail Price: $16.99/Available: Fall 13)
Choo Choo! Cookie Monster is driving a food train and loves to talk all about food! Kids can take him for a spin on the ELMO JUNCTION playset with the ERNIE FARM TRAIN vehicle (sold separately). Train vehicle comes with an attachable rail car and a crate of bananas. Requires two AAA batteries, demo batteries included. Available at most major toy retailers nationwide and on HasbroToyShop.com.

POTTY TIME ELMO
(PLAYSKOOL/Ages 18 months – 4 years/Approx. Retail Price: $29.99/Available: Fall 13)
Potty training with Elmo is so much fun! Little ones can help their favorite friend Elmo learn to go potty with this interactive 11-inch plush pal. Tots can help Elmo drink from his sippy cup, then lower his pants and sit on the potty seat. Once he goes successfully, Elmo will sing a reward song. If Elmo is sitting on the potty with his pants up, then he will sing an accident song to help children learn about the correct way to use the potty. A reward chart and stickers are included to help mom with potty training her child. Requires two AA batteries, demo batteries included. Available at most major toy retailers nationwide and on HasbroToyShop.com.

ELMO GUITAR
(PLAYSKOOL/Ages 18 months – 4 years/Approx. Retail Price: $19.99/Available: Fall 13)
There are multiple ways to play with this rockin’ guitar! Toddlers can sing along with Elmo to “This Old Man,” “Row, Row, Row Your Boat” and “Elmo’s ABC Song,” or they can switch into free play mode and jam on the light up keys and cool whammy bar. Tots can also switch modes to play a color game with their friend Elmo. Requires three AA batteries, demo batteries included. Available at most major toy retailers nationwide and on HasbroToyShop.com.

SUPER GROVER MICROPHONE
(PLAYSKOOL/Ages 18 months – 4 years/Approx. Retail Price: $14.99/Available: Fall 13)
Toddlers will love to sing out and sing loud with Super Grover! This brightly colored microphone features Super Grover singing “Old MacDonald,” “Wheels on the Bus” and “Happy and You Know It.” Requires three AAA batteries, demo batteries included. Available at most major toy retailers nationwide and on HasbroToyShop.com.

ELMO LET’S IMAGINE FLASHLIGHT
(PLAYSKOOL/Ages 18 months – 4 years/Approx. Retail Price: $12.99/Available: Fall 13)
Imagining is so much fun with Elmo! Kids can choose between a pilot, a bird, or an outer space adventure – simply press the star button to start the fun. Just rotate the top of the flashlight to explore a new adventure or switch to real working flashlight mode. Move the flashlight around to hear 25 phrases and silly sounds. Requires three AA batteries, demo batteries included. Available at most major toy retailers nationwide and on HasbroToyShop.com.

SESAME STREET HUGS FOREVER FRIENDS ASSORTMENT
(PLAYSKOOL/Ages 18 months – 4 years/Approx. Retail Price: $9.99/Available: Fall 13)
These adorable little plush pals latch on for a big hug! Cute Elmo, Cookie Monster and Ernie pals wrap their arms around a child’s arm for a cuddle, or they can wrap around strollers to hang out with little ones! Each sold separately. Available at most major toy retailers nationwide and on HasbroToyShop.com.

SESAME STREET RACERS ASSORTMENT
(PLAYSKOOL/Ages 18 months – 4 years/Approx. Retail Price: $7.99/Available: Fall 13)
These cute collectible mini vehicle 2-packs feature toddlers’ favorite characters. Ernie drives around in a rubber ducky car and Oscar in his favorite trash can! The vehicles are perfectly sized to zoom around the ELMO JUNCTION playset (sold separately). Adorable duos include Big Bird & Elmo, Ernie & Cookie Monster, Super Grover & Cookie Monster, and Elmo & Oscar; each sold separately. Available at most major toy retailers nationwide and on HasbroToyShop.com.

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Hasbro My Little Pony Products 2013

Everyone’s favorite ponies are back! With tons of fun new playsets and detailed ponies every My Little Pony fan will surely be happy! Each character has its very own unique characteristics that make them special! With tons of great new My Little Pony sets you have to check out the press release below!

Video from NY Toy Fair 2013:

MY LITTLE PONY 2013 PRODUCT DESCRIPTIONS

The MY LITTLE PONY brand will take fans on magical journeys of friendship and fun in 2013! Children will adore discovering the whimsical world of pony friends, watching their adventures unfold in the “My Little Pony: Friendship is Magic” animated series created by Hasbro Studios and airing on The Hub TV Network. Pony fans can act out imaginative stories of their own with delightful MY LITTLE PONY figures, playsets, and vehicles, some of which are inspired by the series, including a variety of ponies and playsets based on the introduction of the CRYSTAL EMPIRE and the upcoming coronation of PRINCESS TWILIGHT SPARKLE.

MY LITTLE PONY WALKIN’ TALKIN’ PINKIE PIE Pony
(HASBRO/Ages 3 & up/Approx. Retail Price $22.99/Available: Spring 13)
Everybody’s favorite fun-loving party pony is on the move! Gently press the balloons on her cutie mark and the MY LITTLE PONY WALKIN’ TALKIN’ PINKIE PIE pony will walk forward, speaking silly phrases and singing songs along the way. The WALKIN’ TALKIN’ PINKIE PIE figure wears an adorable headband with two yellow stars that bobble as she walks. Includes two “AA” demo batteries. Two “AA” replacement batteries required. Available at most major toy retailers nationwide and on HasbroToyShop.com.

MY LITTLE PONY Crystal Theme Pack Assortment
(HASBRO/Ages 3 & up/Approx. Retail Price $14.99 /Available: Spring 13)
The MY LITTLE PONY friends will have new places to play with the introduction of the MY LITTLE PONY Crystal Theme Pack assortment! Whether the ponies are splish-splashing in the bath this spring or fashioning glimmering hairdos come fall, kids will be delighted to share in the fun. Each MY LITTLE PONY Crystal Theme Pack set includes two pony friends and numerous themed accessories. Choose from TWILIGHT SPARKLE & PRINCESS CADANCE CRYSTAL JEWEL SALON and PINKIE PIE & FLUTTERSHY CRYSTAL SPARKLE BATH. Each sold separately. Available at most major toy retailers nationwide and on HasbroToyShop.com.

MY LITTLE PONY FASHION STYLE Assortment
(HASBRO/Ages 3 & up/Approx. Retail Price $14.99/Available: Spring 13)
Dressed in pretty party capes and glamorous heels, each figure in the MY LITTLE PONY FASHION STYLE assortment is outfitted for a pony party! Kids will love combing and styling each pony’s lustrous mane. Each of the FASHION STYLE pony friends comes complete with fancy accessories and dress-up outfits that match her personality. Children can add two fabulous FASHION STYLE ponies to their collection: shoe-shopping fun with PRINCESS CADANCE and a purse party with PRINCESS TWILIGHT SPARKLE. Each sold separately. Available at most major toy retailers nationwide and on HasbroToyShop.com.
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MY LITTLE PONY FEATURE PRINCESS TWILIGHT SPARKLE Pony
(HASBRO/Ages 3 & up/Approx. Retail Price $49.99/Available: Fall 13)
In the land of EQUESTRIA, studious TWILIGHT SPARKLE represents the element of magic. Now, the magic is in your hands with the PRINCESS TWILIGHT SPARKLE figure, a moving, talking pony that comes to life! The PRINCESS TWILIGHT SPARKLE pony is the most interactive MY LITTLE PONY friend to date. This magical pony will respond to touch and motion; simply touch her cutie mark and she will move her head and blink her eyes as she awakens. Brush her mane and the PRINCESS TWILIGHT SPARKLE pony will hum songs and speak whimsical phrases as she’s being pampered. Her iridescent turquoise wings and unicorn horn illuminate with a touch, creating enchanting patterns of light. Push her along and watch as PRINCESS TWILIGHT SPARKLE pony’s wings flutter as if she was getting ready to take flight! Includes four “AA” demo batteries. Four “AA” replacement batteries required. Available at most major toy retailers nationwide and on HasbroToyShop.com.

MY LITTLE PONY CRYSTAL PRINCESS PALACE Playset
(HASBRO/Ages 3 & up/Approx. Retail Price $24.99/Available: Fall 13)
A princess needs her palace, and the MY LITTLE PONY CRYSTAL PRINCESS PALACE playset lets PRINCESS TWILIGHT SPARKLE live like royalty. The first floor opens up into a regal suite, complete with vanity and a closet for the new princess to store her royal accessories. Take a trot up the golden staircase and get a magical view of EQUESTRIA through the pretty pink telescope. A treasure chest comes chock full of accessories for the PRINCESS TWILIGHT SPARKLE figure, including barrettes, rings, and even a golden crown. The MY LITTLE PONY CRYSTAL PRINCESS PALACE playset comes with an exclusive 3-inch PRINCESS TWILIGHT SPARKLE figurine. Connect this palace playset to the MY LITTLE PONY PONY PRINCESS WEDDING CASTLE playset (sold separately) for even more pony princess fun. Available at most major toy retailers nationwide and on HasbroToyShop.com.

MY LITTLE PONY PRINCESS CELEBRATION Cars
(HASBRO/Ages 3 & up/Approx. Retail Price $22.99/Available: Fall 13)
EQUESTRIA will meet the newest pony princess as TWILIGHT SPARKLE takes a ride through town aboard the MY LITTLE PONY PRINCESS CELEBRATION Cars! SPIKE the dragon steers the parade float, which rides behind an aqua convertible decked out with golden trim. Pop the car’s trunk for room to store the princess’s royal accessories, including gem barrettes, a book, luggage and even a gift box from her adoring fans. There’s room for one pony friend (sold separately) to hop in the car and join the trip! Available at most major toy retailers nationwide and on HasbroToyShop.com.

MY LITTLE PONY CRYSTAL PRINCESS PACKS Assortment
(HASBRO/Ages 3 & up/Approx. Retail Price $12.99/Available: Fall 13)
Each pony in the MY LITTLE PONY CRYSTAL PRINCESS PACKS assortment features glimmering strands of hair in her mane, which can be decorated with an assortment of beautiful barrettes. With two ponies in each pack, pony fans are in for a royal play date – whether it’s with PRINCESS CADANCE and APPLEJACK ponies in EQUESTRIA or RAINBOW DASH and the newest princess in the land, PRINCESS TWILIGHT SPARKLE. Each sold separately. Available at most major toy retailers nationwide and on HasbroToyShop.com.

MY LITTLE PONY CRYSTAL MOTION Ponies Assortment
(HASBRO/Ages 3 & up/Approx. Retail Price $8.99/Available: Fall 13)
Press their cutie marks or necklace and the MY LITTLE PONY CRYSTAL MOTION ponies figures will start moving. Watch as FLUTTERSHY pony flaps her wings, RARITY pony bobs her head, and the PINKIE PIE figure excitedly jumps along. These perky ponies feature glittery details on their wings or hooves, and come complete with a sparkly comb. Each sold separately. Available at most major toy retailers nationwide and on HasbroToyShop.com.

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MY LITTLE PONY DESIGN-A-PONY Assortment
(HASBRO/Ages 3 & up/Approx. Retail Price $14.99/Available: Fall 13)
The MY LITTLE PONY DESIGN-A-PONY assortment lets fans customize two of their favorite pony characters. Whether it’s adding moons to PRINCESS LUNA or making sure FLUTTERSHY wears her heart on her hoof, kids will adore making these pony friends all their own. A molded mane and tail allows for even more pony personalization. Each DESIGN-A-PONY figurine comes complete with two markers and two sticker sheets. Each sold separately. Available at most major toy retailers nationwide and on HasbroToyShop.com.

MY LITTLE PONY CRYSTAL PONY FRIENDS Assortment
(HASBRO/Ages 3 & up/Approx. Retail Price $4.99/Available: Fall 13)
The more friends the merrier with the MY LITTLE PONY CRYSTAL PONY FRIENDS assortment! Fans can add a bit of sparkle and shine to their pony collection with these crystal themed MY LITTLE PONY figures, each featuring a unique cutie mark that reflects their personality. Each pony in the assortment is outfitted with a sparkly paper mask perfect for a pony masquerade, a dress-up accessory like a purse or tiara, and a comb for children to style the pony’s bright, brushable mane. Each sold separately. Available at most major toy retailers nationwide and on HasbroToyShop.com.

MY LITTLE PONY MINIATURE COLLECTION
(HASBRO/Ages 3 & up/Approx. Retail Price $7.99/Available: Fall 13)
Fans can add a little bit of MY LITTLE PONY magic to their day with these miniature collections! Each three-pack of ponies lets fans collect unique, beloved characters from the “My Little Pony: Friendship is Magic” television series. Each set sold separately. Available at most major toy retailers nationwide and on HasbroToyShop.com.

MY LITTLE PONY DELUXE MINIATURE COLLECTION
(HASBRO/Ages 3 & up/Approx. Retail Price $14.99/Available: Fall 13)
Fan favorite characters from “My Little Pony: Friendship is Magic” are now collectible figures with these MY LITTLE PONY deluxe miniature collections. For the first time, fans of the animated series can find beloved ponies like the loveable POUND CAKE and PUMPKIN CAKE twins, and add creatures like a sea serpent and manticore to their MY LITTLE PONY collection. Each DELUXE MINIATURE COLLECTION set includes five to six pony friends. Choose from two sets; each sold separately. Available at most major toy retailers nationwide and on HasbroToyShop.com.

MY LITTLE PONY BLIND BAG Assortment
(HASBRO/Ages 3 & up/Approx. Retail Price $2.49/Available: Spring 13)
With the MY LITTLE PONY BLIND BAG assortment fans can collect 24 ponies in three different themes: gem ponies, Wonderbolt ponies, and bright neon pony friends. Each bag sold separately. Available at most major toy retailers nationwide and on HasbroToyShop.com.

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Nerf Super Soaker 2013

Conquer the heat with the new Nerf Super Soaker blasters! These new water guns are a great way to cool down any hot day! You can battle your friends or just shoot down targets! With multiple ways to play the heat has no chance of running any hot day! Remember to check out the press release below for all of the cool Super Soaker products!

NERF SUPER SOAKER 2013 PRODUCT DESCRIPTIONS

In 2013, the NERF SUPER SOAKER line focuses on defeating the heat with the SUPER SOAKER XTREME line – featuring items that deliver Xtreme soakage, Xtreme cold, and Xtreme capacity! Highlights in the line include the SUPER SOAKER ARCTIC SHOCK water blaster which holds ice cubes for a frozen blast of H2O and the SUPER SOAKER SWITCHSHOT water blaster which features four different spray options to soak your friends!

The 2013 NERF SUPER SOAKER line includes:

NERF SUPER SOAKER ARCTIC SHOCK Water Blaster
(HASBRO/Ages 6 & up/Approx. Retail Price: $19.99/Available: Spring 2013)
Ice cubes in a NERF SUPER SOAKER blaster? Get ready to give friends a soaking shock of Xtreme cold with the new SUPER SOAKER ARCTIC SHOCK water blaster. Featuring a wide mouth 25 fluid ounce clip that can fit ice cubes for a sub-zero blast, this pump-to-fire water blaster delivers a steady stream of icy water to shock your friends. Available at most major toy retailers nationwide and on HasbroToyShop.com.

NERF SUPER SOAKER SWITCHSHOT Water Blaster
(HASBRO/Ages 6 & up/Approx. Retail Price: $29.99/Available: Spring 2013)
Intimidate the competition with the SUPER SOAKER SWITCHSHOT water blaster, which allows players to deliver extreme soakage by choosing one of four different spray options! Additionally, the SWITCHSHOT water blaster boasts a 20 fluid ounce detachable banana clip and detachable shoulder stock so fans can tailor their blaster for each water battle. Available at most major toy retailers nationwide and on HasbroToyShop.com.

NERF SUPER SOAKER HYDRO PACK
(HASBRO/Ages 6 & up/Approx. Retail Price: $19.99/Available: Spring 2013)
Outlast and outsoak your friends with the Xtreme capacity of the NERF SUPER SOAKER HYDRO PACK. Featuring a three liter water reservoir, this water backpack connects to any SUPER SOAKER clip system blaster, keeping players fully stocked and ready for action. Available at most major toy retailers nationwide and on HasbroToyShop.com.

NERF SUPER SOAKER SHOTWAVE Water Blaster
(HASBRO/Ages 6 & up/Approx. Retail Price: $14.99/Available: Spring 2013)
Featuring an exposed clip for easy reload, the SUPER SOAKER SHOTWAVE water blaster is pump-to-fire for quick release during battle. The mid-sized water clip fits on all clip system SUPER SOAKER water blasters (each sold separately) for maximum customization and can hold up to 10 ounces (.3 L). Available at most major toy retailers nationwide and on HasbroToyShop.com.

NERF SUPER SOAKER FLASHBLAST Water Blaster
(HASBRO/Ages 6 & up/Approx. Retail Price: $8.99/Available: Spring 2013)
Stealth enough for a sneak attack and compact enough for easy concealment, the SUPER SOAKER FLASH BLAST water blaster features a cocking slide for quick trigger fire action or slam-fire for non-stop soakage. Available at most major toy retailers nationwide and on HasbroToyShop.com.

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Nerf Vortex 2013

From flying darts to spinning discs, the Nerf Vortex blasters have revolutionized the Nerf universe! These blasters are dead accurate and can hold tons of ammo in a single clip! These sleek new blasters are great for any Nerf fight and can compete with other Nerf blasters! Don’t be fooled by the discs because the new Nerf Vortex products will surly make any Nerf fight a lot more exciting!

Video from NY Toy Fair 2013:

NERF VORTEX 2013 PRODUCT INFORMATION

Freestyle foam disc blasting is the name of the game with NERF VORTEX blasters in 2013. The VORTEX XLR discs encourage creative NERF blasting fun with their ability to bank, curve, ricochet and catch big air. The VORTEX REVONIX360 blaster boasts ranges of up to 70 feet, the farthest distance of any VORTEX blaster yet. With the single pull of a trigger, the VORTEX DIATRON blaster fires two discs. Bend the rules of NERF foam fun with the VORTEX line!

The 2013 VORTEX line includes the following new items:

NERF VORTEX REVONIX360 Blaster
(HASBRO/Ages 8 years & up/Approx. Retail Price: $39.99/Available: Fall 2013)
Amp up freestyle foam blasting performance with the NERF VORTEX REVONIX360 blaster which achieves the farthest VORTEX distance yet, up to 70 feet! This disc blaster features new, awesome deco and has a revolving drum that rotates each time you fire the blaster. Plus, the SLAM FIRE Handle gives you total control over your rate of fire – blast a single shot or hold the trigger down and slide the handle repeatedly to unleash an unstoppable stream of discs. Includes 30 multi-color XLR discs. Available at most major toy retailers nationwide and HasbroToyShop.com.

NERF VORTEX DIATRON Blaster
(HASBRO/Ages 8 years & up/Approx. Retail Price: $19.99/Available: Spring 2013)
Bring double the foam disc blasting fun with the VORTEX DIATRON blaster which fires two VORTEX discs at once with each pull of the trigger. Get back in the game quicker with the easy load drop-down loader, which holds up to 10 discs. Blaster comes complete with eight orange and white XLR discs. Available at most major toy retailers nationwide and HasbroToyShop.com.