For Scooby-Doo fans, LEGO Scooby-Doo playsets will be available in toy stores nationwide beginning in August 2015.
LEGO Group Partners with Warner Bros. Consumer Products to Announce First-Ever LEGO® Building Sets Inspired by Classic Animated Series Scooby-Doo™
LONDON, BRITISH TOY AND HOBBY ASSOCIATION TOY FAIR (January 23, 2015) – The LEGO Group today announced its partnership with Warner Bros. Consumer Products to develop a collection of LEGO® building sets inspired by the timeless and beloved animated franchise, Scooby-Doo™. Five new building sets will bring the zaniness of classic characters including Shaggy, Scooby and the entire gang to life in LEGO form for the first time ever, and are scheduled to hit store shelves in August.
In another first, the Scooby Gang will be animated in LEGO form. In 2015, fans can look forward to a 22-minute LEGO special, featuring Scooby-Doo, and produced in partnership with Warner Bros. Animation. In addition, Warner Bros. Animation will also be producing made-for-video movie titles, which will be released by Warner Bros. Home Entertainment in the coming years.
“Fans always wonder which properties may come to life in LEGO form, and this year we are thrilled to bring all of the mystery, humor and hijinks of the Scooby-Doo universe to life in LEGO toys and animated content,” said Jill Wilfert, vice president, licensing & entertainment at The LEGO Group. “We constantly review properties to find those with global reach, great characters and stories and inherent building and role play opportunities, and we think that Scooby-Doo delivers on all of these while also driving strong appeal among collectors and today’s parents who have strong nostalgia for the LEGO brand from their own childhood.”
“Scooby-Doo and his whole Gang are known and loved by kids and adults alike around the world and we are proud to partner with LEGO Group to continue to entertain new generations of fans and bring everyone’s favorite Great Dane to the unique interactive world of LEGO play,” said Karen McTier, executive vice president, Domestic Licensing and Worldwide Marketing, WBCP.
“As animators, we always aim to find fun and inventive ways to connect with the audience and tell new stories with our characters,” said Sam Register, president, Warner Bros. Animation and Warner Digital Series. “ScoobyDoo and LEGO fans share so much affection for the characters and the brand, and we are so pleased to finally bring these two worlds together.”
Products Fans will instantly recognize all of their favorite Scooby-Doo characters and icons, including Scooby, Shaggy, Fred, Daphne, Velma and the Mystery Machine, as well as all the ghosts, goblins and other villains that make Scooby-Doo adventures complete in sets such as the Mummy Museum Mystery, the Haunted Lighthouse and the Mystery Mansion. LEGO Scooby-Doo products range from $14.99 to $89.99 (USD) and will be available in toy stores nationwide beginning in August.
About Scooby-Doo Scooby-Doo is one of the few classic properties to maintain top on-air ratings across the globe and is consistently ranked as one of the top properties in the Warner Bros. Consumer Products licensing portfolio. Scooby-Doo is the only dog with human characteristics who can live and play in a kid’s real and imaginative world. Scooby loves to solve mysteries, is hip and cool and makes ‘spooky’ fun; he truly is the dog that can Doo it all!
Video from NYTF 2015: