Press release from Mattel
One of the hottest tween entertainment franchises, Monster High™ continues to be a global phenomenon reaching girls everywhere they are today with clever and humorous storytelling that captures the awkward, yet relatable, moments teens experience in high school. Centered around the perfectly-imperfect teenage children of the world’s most famous monsters, Monster High™ utilizes the monster metaphor to encourage girls to “Be Yourself. Be Unique. Be a Monster.™” because to “be a monster” is to be truly accepting of yourself and others.
Since Monster High™ took over YouTube on Friday the 13th for the official debut of this unique brand, the number 13 has proved appropriately lucky. The Monster High® fashion dolls – each with their own unique personality, fun freaky flaw and cool monster heritage – have become the #2 largest Fashion Doll property according to The NPD Group , the chapter book series became a New York Times best seller and the animated webisode content has topped more than 140 million video views. This year, to thank its fans for celebrating all that is perfectly-imperfect, Monster High™ kicks off “Freaky Fab 13” –a series of special content, product unveils, and activities for fans timed to the 13th of every month. Visit www.freakyfab13.com to see what’s next and count down to the next “13” with the ghouls of Monster High™.
Monster High® Create-A-Monster Design Lab
Reflecting the fun “freaky flaws” they see in themselves, Monster High™ fans have been designing and sharing their unique monsters creations via UGC since the brand launched. Providing this dedicated fan base with even more monstrous customization opportunities, is the new Monster High® Create-A-Monster Lab. Now girls can build their own Monster High® ghouls simply by selecting a torso, set of limbs and a head from the Create-A-Monster kits. By placing the monster parts in the Design Lab, they can apply any of the desired “skins,” which range from spider webs to stitches and more! With the Create-A-Monster Design Lab, girls have endless combinations to concoct their own “perfectly-imperfect” Monster High® ghoul.
ARP: $39.99
Ages: 6+
Available: June 2012
Monster High® High School
The most iconic spots in Monster High® are finally getting some freaky fabulous time in the spotlight. In response to fan demand, girls can now showcase their favorite student bodies in the very first Monster High® High School. This two-story school features some of the most recognizable rooms from the webisodes including the iconic school entrance through the gargoyle statues, the mad science classroom, creepateria, casketball court and, of course, the ghouls’ creepy cool coffin-shaped lockers. Using the included stickers and decorations, girls can transform the creepateria into the perfect spot for the big school dance. When class is dismissed, the set folds up neatly for easy storage.
ARP: $79.99
Ages: 6+
Available: June 2012
Monster High® Ghouls Rule Doll Assortment
Rooted in the dynamic storytelling moments of the brand’s first direct-to-DVD movie, the ghouls of Monster High™ come out of hiding this Halloween to take back this haunting holiday in fang-tastic, over-the-top costumes. Clawdeen Wolf®, Frankie Stein®, Draculara® and Cleo De Nile® dolls each featuring killer hairstyles, sparkles and accessories that pay homage to their famous monster heritages, revolt against tradition and restore Halloween to a day when monsters celebrate their individuality and show everyone that it’s okay to Be Yourself. Be Unique. Be a Monster.™!
ARP: $22.99
Ages: 6+
Available: Fall 2012
Monster High™ Ghouls Rule! DVD by Universal Pictures
Monster High™: Ghouls Rule!, marks the first direct-to-DVD animated, feature-length film to be released by Mattel’s Monster High™ brand in partnership with Universal Pictures. Featuring CG animation, Monster High™: Ghouls Rule!, chronicles Halloween at the most fang-tastic school in town – and things are about to get scary! For years, students were warned that Halloween is a day when the “Normies” torment and taunt innocent monsters. But when Frankie Stein™ and her friends discover that ghouls used to rule Halloween, the monsters revolt against tradition! They decide to take back Halloween and restore it as a day when monsters celebrate their individuality and show everyone that it’s okay to Be Yourself. Be Unique. Be a Monster.™!
Available: Fall 2012
Monster High: Back and Deader Than Ever by Lisi Harrison
Filled with Lisi Harrison’s trademark wit and her own fresh twist on the horrors of fitting in, Monster High: Back and Deader Than Ever, marks the fourth and final book in the New York Times Bestselling Series created in partnership with Mattel. Set around the teen children of the world’s most famous monsters, in Monster High: Back and Deader Than Ever, the Monsters are out of hiding and Draculaura (Lala) is flashing her fangs with pride. But when Daddy Drac (Mr. D.) pays her a surprise visit, everything goes batty. Mr. D. thinks they should have their own school but Lala isn’t ready to give up the rights they fought so hard for. When she hears about a glamorous contest, where the winning schools get mad moolah and a chance to star in a national ad campaign, Lala decides to bite. It’s father against daughter in a battle for Salem’s student body. Despite the many challenges, Lala is determined to save Merston High. But she might die twice while trying.
ARP: $17.99
Ages: 12+
Available: April 2012
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