Press release from Mattel
As the #1 fashion doll in the world, only Barbie® can offer girls endless ways to play with fashion. In 2012, technology and fashion collide with new products delivering Barbie® fun fashion play through a whole new lens. By exploring her endless closet, changing Barbie® doll’s clothes and styling her hair with glitter and glam, Barbie® allows girls to make their fashion dreams a reality. From the click of a camera to the swipe of a finger on a mobile device, Barbie® provides girls with a canvas to express their own fashion personalities year after year.
BARBIE® Ultimate Closet
Barbie® doll’s closet is just as iconic as her shoes and the Dreamhouse®. Now, girls can fill and organize their own ultimate closet with this wardrobe that fits one Barbie® doll, shoes, accessories and fashions. This modern- looking closet with large pink doors also doubles as a stylish carrying case. To make Barbie® doll’s wardrobe changes seamless, this closet includes hangers and compartments for easy storage and endless fashion play moments. The Ultimate Closet includes one Barbie® fashion, and a ring for the girl to wear that can unlock extra content in the Endless Closet™ Fashionistas® mobile app for the iPhone® or iPad® (available on the App Store®). Doll not included. iPhone® and iPad® are not included. iPhone® and iPad® are registered trademarks of Apple, Inc., all rights reserved.
Available: June 2012
BARBIE® Photo Fashion™ Doll
Lights! Camera! FASHION! Barbie® Photo Fashion™ Doll combines fashion and photos with a simple click. The Barbie® doll is actually a digital camera and Barbie® doll’s shirt is where the digital image will appear! Girls can select from pre-loaded graphics or take their own pictures to change the image on Barbie® doll’s tee. With the ability to add frames and effects to photos and make your own slide show – see what happens when you play with Barbie®! Once images are downloaded and saved to a computer, the camera memory is freed allowing for more photo fun. Website with Barbie® imagery lets girls customize images taken with their Barbie® Photo Fashion™ Doll. Barbie® Photo Fashion™ Doll can hold more than 100 images and features an internal rechargeable battery.
Available: August 2012
BARBIE® Fashionistas® Doll Assortment
As the ultimate fashion icon, Barbie® doll struts the trends on and off the runway – AND on and offline! Each Barbie® Fashionistas® doll (Barbie®, Summer®, Teresa®, Nikki® and Raquelle®) includes a stylish ring for the girl to wear that can unlock extra content in the Endless Closet™ Fashionistas® mobile app f or the iPhone® or iPad® (available on the App Store®). Cute and collectible, each Fashionistas® doll ring has a different look to accessorize any ensemble! iPhone® and iPad® are not included. iPhone® and iPad® are registered trademarks of Apple, Inc., all rights reserved.
Available: June 2012