Press release from Mattel
A best-in-class leader at bringing entertainment properties to life, Mattel once again collaborates with Disney•Pixar to bring magical moments from the silver screen to the playroom. In 2012, Mattel introduces a brand new line of fashion dolls and playsets celebrating the debut of Disney•Pixar’s Brave.
Mattel unveils a robust assortment of fashion dolls, small dolls and play sets based on this grand adventure set in the mysterious Highlands of Scotland. Full of heart, memorable characters and signature Pixar humor, Brave uncovers a new tale in which the impetuous Merida defies an age-old custom and inadvertently unleashes chaos, forcing her to discover the meaning of true bravery before it’s too late. Mattel’s new line of toys captures the relatable moments from the movie so girls can re-create their favorite scenes as well as new adventures for the young Merida. Disney•Pixar’s Brave hits theaters June 22, 2012.
Brave Merida Doll
Merida, the new heroine from Disney•Pixar’s upcoming feature film, Brave, is a courageous young woman with fiery red hair and the spirit to match. The Merida doll brings this relatable character to life in a beautiful, sparkling fashion inspired by the film – perfect for girls to re-create their favorite movie moments. Doll cannot stand alone.
ARP: $14.99
Ages: 3+
Available: Fall 2012
Brave Castle & Forest Playset
With the Brave Castle & Forest Playset, Merida’s magical world comes to life – inside and out! Playset features two great play spaces in one: an indoor castle and an outdoor “forest.” Inside the two-story castle, girls can play out Merida’s life in the kingdom with a bedroom and bed, a kitchen with table and chair, and other fun room accessories throughout the castle. And just like in the film, Merida can venture out into the “forest” with her trusty horse, Angus, for even more fun adventures! Includes Merida in a beautiful riding fashion and Angus, the horse. Doll cannot stand alone.
ARP: $26.99
Ages: 3+
Available: Fall 2012
Brave Gem Styling Merida
Gem Styling Merida features iconic elements from the film in fashion play for girls! Dressed in her signature blue gown, Merida comes with a reversible cape that girls can flip over to reveal a sparkly print inspired by the movie. They also can decorate her outfit or her long red hair with “gems,” and they can play out Merida’s love of archery with the included bow and arrow. Doll cannot stand alone.
ARP: $20.99
Ages: 3+
Available: Fall 2012







