WELL-KNOWN MUSICAL INSTRUMENT COMPANY SETS THE STAGE FOR ITS INNOVATIVE VOICE-CHANGING MICROPHONE FOR KIDS

First Act Unveils the Voice Rockrz™ Mic, a Colorful & Interactive Microphone That ‘Magically’ Transforms Performances with Its Show-Stopping Voice & Sound Effects

Voice Rockrz™ Mic to be released nationwide this fall in time for the 2011 holiday shopping season

BOSTON – Fall 2011 – Tap into the magic! First Act, a premier musical instrument company, introduces the Voice Rockrz™ Mic, an interactive microphone that ‘magically’ changes a child’s voice as they perform. Kids simply tap one of the included accessories – a stylish ring and bracelet – to the Mic’s target zone, which activates the Mic’s sound and voice effects, including Hi-Note, Echo-Tastic and Robot-Riffic effects, instantly propelling any show from the living room to the stage.

The latest addition to the First Act Discovery™ line, First Act’s collection of musical instruments that help develop children’s musical skills, the Voice Rockrz Mic will be available on store shelves everywhere in early September in time for holiday shopping. Microphones are expected to top kids’ wish lists this holiday season, especially as the number of musical talent television shows and the public’s interest in them continue to increase.
“As with all of our instruments, the Voice Rockrz Mic was created by real musicians to help inspire and foster a child’s interest in music as well as provide an immersive entertainment experience,” said Bernard Chiu, chairman and CEO, First Act. “The Mic is a step in a new direction for the Company as this is the first product we have designed using voice-changing and “tap” technology. The reaction from kids thus far has been enthusiastic; they love that the Mic is wireless and that they have the freedom to dance while performing.”
Continued Chiu, “From Glee to The Voice to American Idol, families are tuning in night after night to watch vocal performances by people just like them. So, it’s evident that this ‘rock star trend’ has staying power, which is why we developed the Voice Rockrz Mic – to give kids the power to create their own prime time-worthy performances.”

The wireless Mic and “tap” technology allow children to move about freely and choreograph routines, while the drumroll and audience applause sound effects pump up the crowd and inspire performances worthy of an encore. Kids simply press the FX button on the Mic to cycle through these sounds.

By plugging in any MP3 player into the 1/8th” jack (MP3 player not included), kids can rock out by singing along to their favorite songs using the magical Voice Rockrz voice effects.

Available at retailers nationwide in fall 2011, the Voice Rockrz Mic comes in pink with a flower ring and cute skull bracelet as well as blue with a skull ring and zipper bracelet. MSRP: $24.99; requires three “AAA” batteries, included. To learn more about the Voice Rockrz Mic, please visit: www.voicerockrz.com.

ABOUT FIRST ACT
Based in Boston, First Act is a lifestyle music brand celebrated for its consistent devotion to musicians at every level and ability. Its music products range from a full line of instruments including entry level drum kits, guitars and band instruments sold in stores nationwide to delicately crafted custom guitars for expert players. For more information, please visit www.firstact.com.

About Tony C.