WARNER BROS. CONSUMER PRODUCTS PARTNERS WITH NATURES MISTAKE ON A NEW, EDGY LOONEY TUNES AND TOM AND JERRY APPAREL COLLECTION
Burbank, Calif., August 18, 2011 — Natures Mistake, under a license agreement with Warner Bros. Consumer Products, is developing Looney Tunes and Tom and Jerry apparel collections. The graphics designed for the collections are a collaboration of concepts by Natures Mistake and lead designer Leftyjoe, an LA-based artist who delivers a diverse style that is well known in the street and skate culture.
“I still can’t believe that I get to use the Looney Tunes characters and Tom and Jerry, and show them in a new light, and shake things up!!!” says lead artist and designer Leftyjoe. “The Looney Tunes and Tom and Jerry lines will be for those who want to stay above the rest and wear the latest, greatest innovative threads! For the trend setters and pioneers in style.
The new collections include t-shirts, sweaters, hoodies and hats featuring a wide range of edgy, pop culture, unique and unexpected graphics offering an alternative take on some of the most vibrant Looney Tunes characters — Bugs Bunny, Taz, Marvin the Martian, Daffy and Tweety among others — as well as Tom and Jerry, that will appeal to a diverse youth culture that is influenced by indie music, art and skateboarding. The collections will be available on the Natures Mistake website (www.naturesmistake.net) and at high-end boutiques across the nation in October 2011.
“The entire Natures Mistake team is extremely excited to have been given the opportunity to partner with Warner Bros. Consumer Products. We can’t wait to show what we have in store and bring you a new, fresh, edgy and unexpected take on Tom and Jerry and those Looney Tunes characters that we all know and love,” says owner and founder Matt Geiger.
LOONEY TUNES and all related characters and elements are trademarks of and © Warner Bros. Entertainment Inc.
TOM AND JERRY and all related characters and elements are trademarks of and © Turner Entertainment Co.
About Natures Mistake
For those select few that go against the grain and set themselves apart from the rest of the flock, the team at Natures mistake welcomes you to take a good look at what we do.
Matt Geiger found himself to be one of those rare individuals that don’t settle for the norm. So he founded Natures Mistake (naturesmistake.net, sometimes referred to as NM).
At the Natures Mistake headquarters, the mission statement is simply “do it yourself, do it differently, do it better.” and that is what the team strives to achieve in everything they do.
Founded in 2007, Natures Mistake has continued to climb in the merchandising world. From Matt G’s successful first years selling to the likes of Fred Siegel, to the ever growing demand for NM’s unique and edgy designs.
The summer of 2009, Matt G met an extremely talented artist, Leftyjoe (“Lefty”Joe D. Torres) Leftyjoe, a Los Angeles based artist and designer who delivers a diverse style that is well known in the street and skate culture.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.