Ok… We know you wanted it. And… we went looking for anything and everything MH Doll related.
Some of you even found out before we did. The Mattel Showroom didn’t have a lot that hasn’t been seen in store, on Ebay, or otherwise.
Here, take a look for yourself. See how many you can name :
So… Was it all for naught Monster High Doll Fans?? Absolutely not! We have TONS of pics from Sakar of some up and coming licensed Monster High gear!
And, we met some great reps from Sakar while at the show. So, let us know what we should check out and we’ll see what we can do!
In the gallery below, you’ll see both pictures from the Mattel Showroom floor in the Monster High Doll section and Sakar’s licensed Monster High Doll Gear!
As a bonus, here’s what Mattel has to say is coming (that has mostly come out already in stores) for the Spring (and some sneaks of beyond) Monster High line :
The fabulously freaky teenage students of Monster High™ have been the talk of the halls since they hit campus last summer. Centered around the perfectly–imperfect descendants of the world’s most famous monsters, Monster High™ infuses rich storytelling at every touch point, and empowers girls to express their individuality, embrace their imperfections and form undying friendships.
Understanding the importance of multi-platform play to the current generation, Mattel made company history in 2010 by rolling out the Monster High™ brand across multiple categories simultaneously. Launched online, Mattel introduced the characters of Monster High™ through animated webisodes that have generated 41 million video views to date. Toy product topped holiday wish lists due to its edgy aesthetic and the relatability of the teen monsters’ freaky flaws. A 30-minute animated Monster High™ television special, which aired on Nickelodeon, became the #1 K2-11 show across all kid TV for the month of October; and Monster High, the first book of its series, graced the New York Times best-sellers list (chapter books) for 5 weeks. Across each platform the brand reaches tweens where they are today.
The Monster High™ franchise is grounded in storytelling and the story and characters drive the development of each and every consumer touch point. As we continue to grow the Monster High™ brand, we focus on the unique benefits of each media platform to tell our rich story and ultimately to provide a more engaging brand experience.
Online & Social: Mattel launched the brand online with an interactive website and rich webisode content that will continue to expand in 2011. Eager to engage with the Monster High™ brand, fans spend more time per visit on monsterhigh.com than on any other Mattel site and share user generated content on the Monster High™ social channels including art work, photography, stop-motion animated films and video product reviews.
- 14+ minutes – Average time per visit; most of any Mattel site
- 15 million+ visits since launch (May 2010)
- Facebook: 212,000+ “likes”
- YouTube: 15 million+ video view; most subscribed to channel within the Mattel portfolio
Entertainment & Webisodes: Growing on the huge popularity of the Monster High™ animated webisodes, Mattel is set to begin rolling-out a continuous series of 35 3-minute webisodes this February. Monster High™ will also continue to explore its long form content in 2011 with additional projects and partners.
- Monster High Webisodes:
- 41 million+ video views
- 27 90-sec webisodes launched to date
Monster High Book Series: Little, Brown Books for Young Readers and Mattel will continue their multi-year, multi-book global partnership with the publication of The Ghoul Next Door, the second installment of the New York Times best-selling young adult series Monster High, by Lisi Harrison. Book three is slated for release in Fall 2011.
ARP: $16.99 Ages: 12+ Available: April 2011
The multi-category Monster High™ toy line, which includes drop-dead gorgeous fashion dolls, plush, electronics, role play and novelty items will continue to expand the world of Monster High™ with new characters and themes.
Monster High™ Doll Assortment — Holt Hyde™ & Ghoulia Yelps™
The teenage descendents of the world’s most famous monsters have come together to attend high school. Celebrating the unique differences we all have, Monster High™ introduces two new ghouls to its student body, who have a freaky flaw all their own – Holt Hyde™ and Ghoulia Yelps™. Holt Hyde™ is the school DJ and son of Mr. and Mrs. Hyde. He has a pet chameleon named Crossfade™. Ghoulia Yelps™ is the new zombie girl with a pet owl named Sir HootsA Lot™. She is the smartest girl in school but she only speaks zombie! Includes doll, doll stand, pet, diary and accessory.
ARP: $16.99 Ages: 6+ Available: Now
Monster High™ Gloom Beach™ Doll Assortment
Get ready for ghoulish fun at Gloom Beach™ with the Monster High™ crew! Each doll, complete with new fashions such as Frankie Stein™ in her electrifying lightning bolt suit and solar-powered jumper cables or Draculaura™ with her ruffles and pink bathing suit – and of course sunscreen—SPF 500, makes freaky look fabulous even when school isn’t in session! Assortment includes: Frankie Stein™, Draculaura™, Cleo De Nile™, Clawdeen Wolf™, and the new scary cute normie guy, Jackson Jekyll™. Dolls come with beach outfit, sunglasses, cover up, brush and one beach-related accessory.
ARP: $16.99 Ages: 6+ Available: Now
DIY Kits by Fashion Angels – Monster High™ fans like to show their personal style and creativity. In partnership with Fashion Angels, Mattel will introduce DIY arts and crafts kits that provide girls with stencils designs and sketch sheets, or molds and decorations, to make their own monster fashions, pets and accessories.
ARP: $4.99-43.00 Ages: 6+ Available: Fall 2011
Monster High™ lends its scary cool aesthetic to an array of consumer products including apparel, accessories and electronics; letting girls enjoy the pop-goth stylings of their favorite monster teens.
Edgy Apparel: Macy’s, has launched a collection of 8 Monster High™ tees, each designed to showcase the distinct fabulously freaky aesthetic so intrinsic to the brand. Justice®, the largest premier tween specialty retailer, has introduced their second collection of edgy Monster High™ apparel and accessories for girls.
ARP: N/A Sizes: Kids Available: Now
Drop-Dead-Gorgeous Cosmetics & Jewelry: Claire’s Stores, the leading specialty retailer of fashion accessories and jewelry have partnered with Mattel to offer ghoul-inspired cosmetics, jewelry and accessories.
ARP: $6.50-12.50 Ages: 6+ Available: Now
Mobile Apps: Mattel will launch a new app, centered on the Monster High™ characters and storyline, that will roll out timed to back-to-school. Additional for-profit modes of play to be introduced later.
ARP: TBD Ages: TBD Available: 2011
Engaging Electronics: Exclusively available at Toys R Us, Sakar will introduce home electronics that range from a Light-up Message Board, Karaoke Machine and Mini Fridge to portable gadgets that include Digital Cameras, Text Messengers and MP4 Players.
ARP: $9.99- 99.99 Ages: 6+ Available: Spring 2011