Archive for September, 2010


My review about Funzo.. I mean Singamajig!

Wondering what a Funzo is? Funzo is the fictitious, Furby like toy featured on a 1999 episode of The Simpsons. In the episode, Funzo’s were wildly popular but ended up having an ulterior motive and turning into murderous robots…

Singamagigs remind me a lot of Funzo in that I don’t understand why they are so popular and why people can’t stop playing with them….Until now. The obsession with singamajigs start the moment you give in and play with one. It doesn’t do much…but what it does do is absolutely adorable!

You give your little guy a squeeze and he sings a note. If you squeeze his hand he’ll just say random, cute things. Buy him a couple friends and he’ll harmonize with them! There isn’t much to it but its perfect 1-3 year old group.

The only negative I found – You’re going to want to stick your finger in its mouth. Don’t. It hurts. The teeth are hard plastic so it might pinch little fingers.

And check out our one on one with a baby and a sing-a-ma-jig on our YouTube Channel :

Real Time Results from the zooLert Sing-A-Ma-Jigs In Stock Tracker :

[rssinpage rssfeed='' rssdescription='no' rsscss='rssclass' rssdateformat='j F Y' rsstarget='_blank' rssitems='15']


A baby meets Sing-A-Ma-Jigs for the first time.

Sing A Ma Jigs

Sing A Ma Jigs

What happens when you cross a baby and a singamajig for the first time?
Watch and see for yourself!

Full zooLert review coming soon!


Loopz: The Rebirth of Simon

I bought Loopz last night and I have to say I was pleasantly surprised. Before buying it I thought it was just a typical Simon except instead of pushing buttons you stick your hand through a futuristic thingymabobber. However, this game is a lot more complex than that and, at the risk of sounding like an informercial, it’s fun for the whole family…really!  My son Tommy (5) loves it! In fact he’s playing with it as I blog!

Here are some of the important things to know!

There are 7 games!! To me this is the best feature! It has a real “bang for your buck” quality!

The games are:

Repeat the Beat – Your standard Simon type memory game.

Rhythm & Flow- In this game a song plays and you have to keep the song going by moving your hands through each loops as it lights up. If you miss, the song starts over…miss it 6 times and it ends. If you can keep it going for 30 seconds than you advance to a higher level – The difficulty increases the better you do. You can’t help but shake your moneymaker just a little when you play this one.

Versus- This game is for 2 players. Each player takes turns repeating and creating sequences. Player 1 is prompted to start and he/she waves their hand through the loop of their choice. Player 2 repeats that and adds one to it…and so on. The first player to make 3 mistakes loses. It can get very competitive – but its definitely a lot of fun!

Reflex Master- My personal favorite! In Reflex Master you wave your hand through the loopz as they light up! The faster you go the higher your score. You can play this alone or with up to 3 friends!

Musicology- For the music lover! The goal of this game is to recreate the pattern Loopz played for you. The random pattern of lights are accompanied by the sound of an instrument – such as drums. If you are successful you will hear a part of the song using only that instrument. If you finish all 5 patterns you will have completed an entire song and the game will play it for you. There are 3 songs for you (and Loopz) to create!

Freestyle DJ- With Freestyle mode you get to pretend you’re a DJ. Each loop is playing a different sound in the song. You can change the song by putting your hand through a loop and turning that sound off and on. Also, if you you use two hands you can sprinkle in some funk by adding some fun effects like scratching or “yeah” sounds. So go ahead, throw on some oversized headphones and go on with your bad self!

Music Studio-  This one is good for the younger crowd. My daughter Lucy (18 months) even plays it. You pick from several different instruments and just play however you want. It plays up to 10 scales. There is a list on the directions to tell you how to play each note. Example: To play 1 you use “A” loop  and to play 10 use loops C & D. Simple and fun!

Here’s my bottom line-

There are plenty of games for plenty of fun! At a list price of around $25 its definitely a good bargain. Perfect for family game nights or to give the kids something to do on a rainy day! I thinks Santa will be seeing this on a lot of Lists this year!

Happy Playing!




Spotlight zooLert – inbound searches to zooLert – 09/27/10

Inside zooLert - Looking at searches

Inside zooLert - Looking at searches

Here’s a new little idea we are playing around with.

Every week (or so) we are going to let you in on the top search phrases coming in to zooLert.

This week, they are :

1. zooLert (guess a lot of people are talking — thanks!)
2. Squinkies
3. Lalaloopsy

and, as a bonus, 4 is :

4. Monster High Dolls

Get yours by using our trackers here :

zooLert In Stock Trackers for Squinkies, Lalaloopsy, Monster High Dolls and more!

PS – No, that’s not us. It’s an image from the wikimedia commons courtesy of Victuallers


Show us your shelves! Hot holiday toys sold out!

Show us your shelves.

Sample Shelf picture - Squinkies - Sold out!

Sample Shelf picture - Squinkies - Sold out!

Sounds …. strange.

But it isn’t!

It’s actually pretty fun and gives everyone an opportunity to see what is hot and what’s not. Or, at least kinda sorta hot.

We’ve been doing this for a little while now in the forums here :

zooLert Forums – Show us your shelves thread

And, we’d like to ask our blog crowd? What is really selling fast around you?

Got any pics or just have some general words of wisdom? Let us know!


Target gets a little magic from Apple

Apple iPad goes on sale at Target - October 3rd, 2010

Apple iPad goes on sale at Target - October 3rd, 2010

Just when you thought Target couldn’t be any more magical, Apple bestows a little more on them.

Starting October 3rd, 2010, you will be able to get your Apple iPad at Target stores.

And, when that happens, we’ll be sure to start tracking them there.

The iPad is going to likely to be a big seller for the person-that-has-everything-but-somehow-didnt-get-an-iPad-yet (do they exist?).

Full PR Text :

MINNEAPOLIS (September 24, 2010) – Today Target®announced it will carry iPad™ in 1,743 Target stores nationwide beginning Oct. 3, 2010. Target guests can select from a range of iPad models, including the 16GB Wi-Fi model starting at $499.99, the 32GB and 64GB Wi-Fi and the Wi-Fi+3G models.

“Target is very excited to offer the revolutionary iPad to our guests nationwide,” said Mark Schindele, senior vice president, merchandising, Target. “We are committed to providing our guests with the best products and we think iPad will be at the top of our guests’ holiday shopping lists.”

iPad allows users to connect with their apps and content in a more intimate, intuitive and fun way than ever before. Users can browse the web, read and send e-mail, enjoy and share photos, watch HD videos, listen to music or play games, and read e-books, all using iPad’s revolutionary Multi-Touch™ interface. iPad with Wi-Fi+3G models are just 0.5 inches thick and weigh just 1.6 pounds – thinner and lighter than any laptop or netbook – and deliver up to 10 hours of battery life for surfing the web on Wi-Fi, watching videos or listening to music, and up to nine hours of surfing the web using a 3G data network.*

A selection of accessories including cases, iBook and iTunes gift cards, chargers and more, will be available in the electronics department at Target along with iPad.

*Battery life depends on device settings, usage and other factors. Actual results vary.

About Target
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,743 stores in 49 states nationwide and at Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs like Take Charge of Education. Today, that giving equals more than $3 million a week. For more information about Target’s commitment to corporate responsibility,

Note: Target welcomes the media to its stores. To contact your local store about shooting b-roll or photos, please visit “Find a Store” at and contact the Leader on Duty directly to request a visit or interview. You also may visit our online pressroom at to access product information, photos and more.


Wow Wee Paper Jamz Guitar Review

I was recently surprised when my 5 year old came home toting the Wow Wee Paper Jamz Guitar. Well I can’t really say I was surprised – My husband has been whining about buying this for our son (so he says) since he first heard about it months ago! So, the day it comes out my husband and son go running out the door to Walgreens of all places to purchase the Paper Jamz Guitar.

A few things to mention:
1. It’s not really paper – It’s plastic
2. It’s only $25.00
3. It’s not obnoxiously loud…Unless you have an amp.

There are a few different ways to play:

*Perfect Play
Basically this mode plays one of three songs while you happily play along…The should call it Air Guitar mode. Oh and feel free to sing…we won’t laugh.

*Rhythm mode

With this mode you feel a little more like the rockstar you really are… You get to control the rhythm of each song.

*Freestyle: Exactly what it sounds like. You get to rock out to your own beat…What a free spirit you’re becoming.

Now for the Pros and Cons:

Good Price
Easy to use
Not too hard on the ears!
Can be used with an amplifier (but there is no reason your kids need to know that)
3 ways to play

Only three songs*
No volume control

Bottom Line:

This is a pretty good buy. It doesn’t replace Guitar Hero or Rockband. However for the younger child who WANTS to play Guitar Hero but can’t necessarily maneuver the controls its a great alternative.

Check out the gallery below :

*Each guitar style as three songs – the guitar we have has:

By Walter Palamarchuk, James Marinos and Mike Skill.
© 1979 EMI April Music Inc. All Rights Reserved. International Copyright Secured. Used by Permission.

Copyright 1991 Sony/ATV Music Publishing LLC and Mow B’Jow Music, Inc.
All rights administered by Sony/ATV Music Publishing LLC, 8 Music Square. West, Nashville, TN 37203. All rights reserved. Used by permission.

Words and Music by William Berry, Peter Buck, Mike Mills & Michael Stipe
© 1989 Night Garden Music (BMI)
All rights administered by Warner-Tamerlane Publishing Corp

Wow Wee Paper Jamz Guitar

Wow Wee Paper Jamz Guitar


It’s in stock, but, now it’s not :(

Fill your shopping cart with zooLert In Stock Alerts

Fill your shopping cart with zooLert In Stock Alerts

Remember your first time getting an alert from zooLert? For some, it’s such an exciting time…. Your fingers are shaking. Your hand tremors. After clicking the alert, you see it in stock! You add it to the cart. You feverishly search for your credit card…

Is this right?



Help is here.

Here’s what you want to do AHEAD of time, BEFORE you get the alert.

Log on to all of the popular sites we track AHEAD of time :

Create an account on :

Toys R Us

Fill in as MUCH information as possible — including a credit card — so that you can whizz right through the process.

(you can always remove the stored card information at a later date if that is worrisome!)

And, be sure to check the box to stay logged in. That way, when you come back later, you are already logged in as well.

Then, sit back and enjoy. Knowing that the hot and hard to find thing is on its way!

Image courtesy of : Wikimedia Commons user Jauerback


zooLert is already tracking TRU 2010 Hot Toy List


We must be getting pretty good at this!

Toys R Us has come out with their top 2010 hot toy list. And we are tracking half of it already!

Read the full press release and discuss it here on zooLert :

Toys R Us 2010 Holiday Hot Toy List